London-based pay-as-you-go fitness studio, Core Collective, has successfully completed its funding round on Seedrs with nearly £2.1 million secured. The initiative was originally launched last month, seeking to raise £1,125,000. As previously reported, Core Collective stated it is looking to set a new standard in boutique fitness:
“We strip back the fads to provide clients with effective, honest and intelligent methods that value their time, lifestyle and goals – all within a relaxed, luxury environment where you want to hangout not just workout. We believe group classes are the future of training. They give the best value for money, create community and healthy motivation, and give a safe and knowledgeable environment to improve fitness. Our Level 3 qualified PTs provide the experience of a personal training session within our small group classes for a fraction of the price.”
Founder of Core Collective, Jason de Savary, recently shared:
“I want to grow our business sustainably and patiently so that we can continue to deliver a really premium offering while remaining true to our brand identity and not cut corners which can so easily happen. Currently our main goal is to take the next step to another site but there are a few other projects in the pipeline.”
Classes at the studio are relatively inexpensive, with intro classes being £20, single classes are £28, four classes are £90, eight classes are £170, and sixteen classes are £320. Unlimited passes are also offered, £220 per month. Classes currently offered at Core Collective are velocity, accelerate, resistance, power yoga, mat pilates, stretch, and sculpt. Core Collection also has a different approach to handling its membership:
“We don’t believe in locking clients into a membership unless they want it. We respect the need for flexibility and we want to be an adaptable component of people’s lives – not a chore – which is why we have created a series of dynamic pricing options.”
Funds from the Seedrs round will be used for Core Collection’s expansion. de Savary reassured investors that they will 100% commitment, transparency, and honesty from him and his team. He added:
“We believe in what we are doing, we believe the plans are realistic and we expect to deliver this to the best of our ability.”
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