UK-based smart navigation for bikes brand Beeline has launched its second Seedrs campaign to raise 100,000. This funding round was launched just one year after the company secured more than 500,000 through the equity crowdfunding platform. Prior to the first Seedrs campaign, the company captured £150,185 through the reward-based crowdfunding platform, Kickstarter.
As previously reported, Beeline’s product is described as a beautifully designed, affordable piece of connected navigation hardware for urban cyclists that notably makes it easier, safer and “more enjoyable” for cyclists to get around on a bicycle. The company has reportedly built prototypes and has received over 4,000 pre-orders in 40+ countries. Last year the company was also in the final stages of setting up mass manufacturing in the country of China and reported that the next step is to scale up fast once in full production. Some of Beeline’s navigation hardware features include:
- Battery that lasts for 1-3 months of use between charges! (Based on 20-60 minutes of use every day)
- Tells time when the user is not using it for navigation
- Visible in all weather conditions
- Fits onto any bike using its flexible strap
- Display can be rotated to work whether attached to the handlebar or stem.
“At the core of BeeLine is the stripped back concept of fuzzy navigation. In the city, being told which turns to take is a hindrance, not a help, so BeeLine simply points you in the general direction to your destination and tells you the distance to go – no instructions. Imagine a compass that knows where you want to go and points there instead of north.”
Funds from the latest Seedrs round will go towards the company’s expansion. So far, it has raised nearly £90,000 from 200 investors.
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