Crowdfunding platform for music, PledgeMusic, has launched AMPLIFY, which is described as a new program that showcases up-and-coming artists.The funding portal revealed that the inaugural group of musicians each feature five distinct sounds, which represents some of the best of what makes its community special.
“Amplify’s brand sponsors will be supporting these artists with some incredible items and opportunities. Each artist selected will receive: a guitar worth up to $3,000 from Epiphone, a $500 Guitar Center gift card along with special pricing and concierge service, featured placement in FYE stores across the country, and cases of beverages from Austin Eastciders and Health-Ade Kombucha.”
The launch of AMPLIFY comes less than one year after PledgeMusic finalized its its acquisition of Set.fm. Launched in 2012 by Peterson, Set.fm allows artists to instantly capture, promote and sell recordings of their live performances. PledgeMusic stated that the free service creates new revenue streams for performing artists and is a natural fit in its direct-to-fan ecosystem expansion. Set.fm joins recently acquired NoiseTrade in the PledgeMusic family of companies, which has a growing base of more than three million music fans directly engaging with the artists.
PledgeMusic noted that its technologies provide over 50,000 artists and musicians with inventive ways to connect with those fans and add newfound revenue opportunities throughout the music production and promotional lifecycle of their endeavors.