UK-based start up drinks company, NFSG, has launched equity crowdfunding campaign on Crowdcube to raise £150,000 as it prepares to grow its up-and-coming natural energy drink, Overhang. The company, Launched in September 2015 by a father and son team, described Overhang as a natural pick-me-up drink which contains orange, ginger and lime, as well as a blend of vitamins and botanicals, including milk thistle, raspberry leaf, burdock root.
“Overhang is based on an old family recipe created by my great great grandfather over 100 years ago. “While the original recipe was designed as an antidote to indulgence, Overhang today is sold and consumed as a natural energy drink, which provides a healthy, energizing and revitalizing boost – qualities that cannot be associated with a number of soft drinks on the market at the moment. Since launching two years ago, the brand has gone from strength to strength and Overhang can now be found on the shelves of over 1000 retail stores including Tesco, Asda, Spar and Holland & Barrett.
Wilkinson also explained:
“While orange, ginger and lime are the predominant flavours, the key to Overhang’s success is the drink’s special blend of vitamins and botanicals. With milk thistle for the liver, raspberry leaf and ginger for the stomach and burdock and other antioxidants for the blood, the drink offers a great natural pick-me- up. With only 6g of sugar per 100ml, it is naturally low in sugar and a healthy alternative to the currently widely available energy drinks on the market.”
Funds from the campaign will be used for the following:
- A more ambitious marketing campaign
- Expanding sampling programs
- Stronger social media presence
- Strengthening Sales and Marketing Team
Wilkinson then added:
“While we have already achieved a great deal, there is still a way to go, which is why we have turned to Crowdcube. With this extra funding, we will look to invest in marketing to further grow the Overhang brand. We will also continue to expand our distribution channels as well as adding Sales and Marketing resources. This is a really exciting time for Overhang as we launch in new stores across the UK on a weekly basis. With investment from Crowdcube we are really excited about taking the brand to the next level.”
The campaign is set to close mid-October.
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