London-Based Startup Bond Launches £3.75 Million Blockchain-Based Digital Equity Offering

Bond, a brainchild of a group of London-based business and cryptocurrency aficionados, announced on Friday the launch of its £3.75 million blockchain-based digital equity offering in a convention asset fund. The offer is now available to accredited investors worldwide and gives investors the opportunity to purchase securities, known as ‘Bond Units’, in an asset portfolio that holds a mixture of property bonds, real estate, and cryptocurrency assets.

Blockchain DLTAccording to the company, each Bond Unit digitally represents an equity share of Bond’s diverse asset portfolio and will be issued on the Bitshares Blockchain and traded via the Bitshares decentralized exchange – enabling investors to trade them as a new form of digital currency with other accredited investors.

“Bond’s diverse asset portfolio, which holds both fixed-rate and variable-rate traditional and alternative assets, is fully transparent and specifically designed to both safeguard the value of the basket and protect from downside risk, even in the case of a dramatic cryptocurrency crash.”

Bond also claims it provides a stable rate of return in an otherwise heavily volatile crypto-market, offering a minimum projected annual rate of return of 8% of Net Asset Value, with returns quarterly. The range of assets that the Bond portfolio comprises of includes:

  • Peer-to-peer Bitcoin lending (30%)
  • Traditional property bonds and real estate (30%)
  • The Billion Hero Campaign (30%)
  • Alternative cryptocurrencies (10%)

Furthermore, by offering a traditional security in a digital format that can be bought and traded on a decentralized digital trading exchange, Bond is delivering a traditional wealth management strategy into the cryptocurrency age – enabling those traditional investors who may hold reservations around cryptocurrency and the blockchain to enter the market with familiarity and confidence.

An initial 5,000,000 Bond Units have been made available for pre-sale purchase, at an initial price of $1 per unit, with the minimum contribution level $500. All investors must be fully accredited and subject to KYC checks. Robert Edwards, Founder and CEO of Bond, added:

“By offering traditional asset-backed securities in a transparent, blockchain-based digital environment, Bond’s mission is to unify the reduced risk of the old with the possibilities and potential of the new. Bond is not about getting rich quick – it is about sensible, reduced risk investment that, through the blockchain, will securely profit from the growth of the property and crypto markets in the years to come.”

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