Payments platform Adyen has launched of its point of sale (POS) offering in Singapore, extending its unified commerce footprint to 27 countries and more than 4,000 cities. Highlighting the potential of Adyen’s growth in the point of sale space, new clients include ASICS, Schuh, Lush, City Sightseeing, Dunkin Donuts, Hema, Stedelijk Museum Amsterdam, Coolblue and Action. Facebook, Uber, Netflix, Spotify, Casper, Etsy, Bonobos and L’Oreal are already Adyen customers.
“It’s great to be helping so many brands with their in-store transactions,” explained Roelant Prins, Chief Commercial Officer at Adyen. “As the balance of power continues to shift towards the consumer, the challenge for retailers is to ensure they remain relevant. Stores are fast becoming ‘experience centers; we help retailers remove friction and deliver more personal and convenient experiences both online and in-store.”
By introducing Adyen’s in-store solution, merchants may unify their retail channels in one payments system – thereby tapping into customer behavior on a global scale.
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“Adding Adyen POS enables retailers to recognize returning customers and curate more memorable in-store experiences. With Adyen’s single payment platform managing all customer payments, the traditional boundaries to unified commerce are removed and online payments can be unlocked in-store,” continued Prins. “For example, customers can refund ecommerce orders in-store, or in-store purchases can be linked to a customer’s digital account automatically. Customers can also use saved cards on their devices to enhance mobility in the checkout. This creates an experience that meets the demands of today’s customer and increases the likelihood of repeat business for merchants.”
Ayden also released Terminal API. With Terminal API, payment transactions aim to run entirely over cloud or internet infrastructure, enabling a shopper to initiate a transaction from any device or location on the shop floor. This feature initiates new ways for customers to checkout and pay, by trying to create a more personal and flexible shopping experience.
“Terminal API makes life easier for merchants, creating a more flexible infrastructure that eliminates compatibility issues between different local networks, legacy systems or cash registers. Ultimately this saves them both time and money,” Prins added.