Citibank Set to Launch National Digital Banking Mobile App Capabilities

On Monday, banking giant Citi announced it is set to launch comprehensive, new mobile capabilities on the Citi Mobile App for iPhone to serve the full spectrum of clients in the U.S.

According to Citi, the features, which will roll out in the upcoming weeks, will include seamless in-app account opening, a 360-degree view across all financial accounts and spending insights to enhance clients’ financial wellness. The bank also claimed that in addition to the features, the app will offer a first-of-its-kind among banks – non-Citi clients can create a profile and connect their accounts across financial services providers to benefit from the app’s account aggregation, spending insights and bill management features. While sharing more details about the upcoming features, Stephen Bird, CEO of Citi’s Global Consumer Bank, stated:

“Over the past few years, we have been transforming our U.S. Retail Bank into a growth engine in our core markets while developing new mobile banking capabilities as a platform to one day serve consumers nationwide. That day is here. Consumers will be able to seamlessly open a Citibank account without ever visiting a branch and enjoy a suite of compelling products, the largest fee-free ATM network nationwide and powerful digital capabilities across lending, payments, investments and credit cards. There may be no more powerful single app in market today.”

David Chubak, Head of Citi’s Global Retail Bank, also commented:

“We are realizing our full coast-to-coast potential as a national bank. We’re investing in our products, our people and our capabilities to make Citi the only bank our clients will ever need. These new, game-changing mobile features will enable consumers to manage the breadth of their financial lives in the palm of their hand.”

Yolande Piazza, Head of Citi FinTech, then added:

“Co-creating new solutions with our customers starts by asking about their financial needs today and listening to how we can help achieve their financial goals tomorrow. Learning from our customers enables us to design solutions that deliver speed, convenience, visibility and control as well as more meaningful insights to help them shape their financial futures. We are invested in our customers’ financial wellness and are excited to continue delivering solutions that meet them where they are and get them where they want to go.”

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