TicketGuardian, an insurtech startup that’s aiming to shake up the ‘no refunds’ standard of live events ticketing, announced on Thursday the launch of two new consumer-facing insurance products, FanShield and RegShield, which give policy owners better coverage for both ticketed live events, and registered events. While sharing more details about the new products, Bryan Derbyshire, Founder and CEO of TicketGuardian, stated:
“TicketGuardian has grown substantially over the past two years. We continue to be committed to enhancing our coverage, and to serve even more attendees. We’re growing our product set with FanShield and RegShield, so we can provide better, more affordable coverage, to the right industries, and for the right people. We believe FanShield and RegShield raise the bar in the ticketing and registration environments.”
According to TicketGuardian, FanShield is an insurance product for fans with tickets to live events. The product notably protects ticket holders should one of several covered perils prevent them from attending their scheduled event, including festivals, concerts, and sporting events. Meanwhile, RegShield will cover events that require registration, including marathons, fun runs, conferences, and camps.
TicketGuardian then noted that FanShield and RegShield stand to benefit TicketGuardian’s partners, as ticketing and registration platforms often provide one of the services but not both. TicketGuardian expects the differentiating policy types will yield even stronger conversions and improve the checkout flow for fans and registrants alike. Derbyshire added:
“Changing the way fans and registrants view the live events space is our business, and the secret sauce to achieving that lies in our new products. FanShield and RegShield have each set a higher standard, greatly improving the overall fan experience — which is the reason we do this. We continue to develop the best technology and work with partners to refine and enhance our core value: technology and protection in an industry that is long overdue for a leg up in both.”