On Thursday, global fintech Broadridge Financial announced it has further expanded its global market intelligence business with its recent acquisition of MackayWilliam, a European fund market, and research firm. According to Broadridge, the acquisition will combine its fund data and analytics solution with MackayWilliam’s European mutual fund trend insights, brand perceptions, and fund selector behavior. This will notably offer clients a integrated and holistic view of retail and institutional markets across regions. Broadridge also reported:
“MackayWilliams provides proprietary sentiment and brand data from over 1,000 annual fund buyer interviews via its flagship solution, Fund Buyer Focus, as well as market research and trend analysis through subscription services that include Fund Radar and Fund Brand 50. Combined with Broadridge’s ‘Global Market Intelligence’ analytics platform, which analyzes over 82,000 mutual funds and ETFs globally, clients will now be able to access a fully integrated fund distribution intelligence solution, revealing unrivalled insights of the European and cross-border fund market.”
Speaking about the acquisition, Dan Cwenar, Head of Asset Management Data and Analytics, Broadridge stated:
“The acquisition of MackayWilliams complements our existing global asset management intelligence offerings. The firm’s team have developed a deep understanding of fund selectors’ buying behavior across European asset management hubs with extensive historical data and insights to draw on in each region. Going forward, our expanded product set will enable clients to understand how investment markets are evolving and will provide data-driven insights to craft country-by-country distribution strategies.”
Diana Mackay, Founder and joint-CEO MackayWilliams added:
“We are delighted and very excited to be joining the Broadridge family. Having spent two years working cooperatively with the team on our joint Distribution Dialogues and various Broadridge reports, it is a natural step forward in our relationship and one that enables us to implement many of the service developments that we have dreamed of in our many discussions. The synergies between our two businesses offer huge opportunity for expanding our coverage, developing new data and insights but, above all creating an enhanced service for our clients.”
Terms of the transaction were not disclosed at this time.