Take Me to Your Feedr: Artisan Eatery Marketplace Overfunds on Crowdcube

With nine days remaining on its Crowdcube campaign, Feedr delivers success on its now overfunding equity crowdfunding campaign.

Pre-valued at £2,800,000, Feedr, a London-based catering marketplace connecting offices with the best artisan eateries, will use funding to continue disrupting the corporate catering and the food-delivery industries with tech building personalised menus and a smart operations model to group deliveries. According to the campaign, Feedr has served 40,000 meals, with 300% revenue growth in 12 months.

[clickToTweet tweet=”It’s time to eat…Aiming to raise £450,000 for 15.51%, Feedr has secured over £514K from more than 175 investors. @teamfeedr @crowdcube” quote=”It’s time to eat…Aiming to raise £450,000 for 15.51%, Feedr has secured over £514K from more than 175 investors. @teamfeedr @crowdcube”]

It’s time to eat…Aiming to raise £450,000 for 15.51%, Feedr has secured over £514K from more than 175 investors.  Founded by CEO Riya Grover and COO Lyz Swanton, Feedr addresses the changing demands in the food sector.

“People want better food and transparency in supply chains, but it can be difficult to access healthy, high-quality food at the office, at an affordable price point. Chains like Pret dominate high-streets, so people miss out on best artisan vendors,” according to the campaign. “Feedr is revolutionising workplace food. Our flexible online platform delivers healthy, fresh food to the workplace for group catering and individual meals, from a selection of 80 curated vendors. Technology is key to our success. We use data to personalise menus and have built software to integrate seamlessly into companies – making ordering and collecting hundreds of meals at work simple. Feedr estimates a £4.7bn contract catering market and £20bn grab and go market, and is bringing a traditionally offline industry, online.”

Since launching in 2016, Feedr reported has posted a turnover £43k/month (-£40k net profit), £258k total in last 12 months, onboarded 80 top London food brands like Gail’s Bakery, Deliciously Ella, Detox Kitchen, Mildred’s and Farmstand and served 300+ companies like PWC, Chanel, Etsy, DHL, Deloitte and Amazon. In addition, current vendors have an estimated capacity to sell 10,000 meals/day. The platform also donates a meal for every meal purchased.

With regards to overfunding, founders Grover and Swanton commented on their Crowdcube campaign update blog:

“Here’s where the extra funding will be going: Accelerate tech development – we are recruiting for a CTO and will hire an additional developer to accelerate the next version of Cloud Canteen. In line with this, we’re also bringing forward the implementation of machine learning to drive personalised food recommendations. Invest more in sales and marketing – we plan to quickly grow our sales team and scale our digital marketing strategy to drive increased brand awareness and sales leads. Target new geographic areas within London sooner – Canary Wharf is at the top of this list! Get in touch if you want more detail on any of these initiatives or anything else in the pipeline. Particularly reach out if you want a Feedr Cloud Canteen in your office soon – with more funding we’re planning on rolling out faster, so get your company to the top of the list.”

For additional Feedr campaign and company details, click here.


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