At this writing, ManíLife has raised over £437,030 for 16.56% equity, blowing past its initial £300,002 goal. Pre-valued at £2,201,698, UK-based ManíLife aims to brings craft culture to peanut butter. Created out of a chance meeting with the people behind partner farm in Argentina — hence the branding, in 2015 ManíLife was launched by Stuart Macdonald when the company imported a ton of the Argentinian crop.
Crowdfunding will be used to grow ManíLife’s sales team by two, its marketing team by one and its operations and technical team by two. 25% of the raised funds are earmarked for marketing (primarily sampling), while 3% will be allocated toward rebranding.
The remaining funds will be used for working capital, NPD, legal and professional costs. The company does have a business loan with a balance of £29,000 that is being repaid at the rate of £480 a month. The proceeds of the campaign will not be used to repay this loan, according to ManíLife. Seedrs funding will be used to cover a bridging loan of £25,000.
- Grown monthly sales from £9,665 in August 2017 to over £70,000 in August (7.3x)*
- Grown Quarterly sales from just over £35,000 to August 2017 to £141,978 to August 2018 (4.0x)*
- Now sold in over 1,200 stores, with food service partnerships that will feed ManíLife to an estimated 750,000 people/year – this includes Gousto, HelloFresh, Mindful Chef, CrossTown Doughnuts, Mae Deli and Pod Restaurants
Products include ManíLife snack pots, a mini pot format that takes peanut butter out of the spreads aisle. The ManíLife snack pot could be the perfect match for Candy Mechanics chocolate.
Candy Mechanics is also overfunding on Seedrs, having secured over £407,944 from more than 240 investors for 15.15% equity. Pre-valued at £2,239,790, in 2015 Candy Mechanics and Founder/ CEO Samuel Part launched its 3D printing process in a Makerversity workshop in Selfridges and developed process to carve products in 4 minutes.
“We aim to become the industry leader in personalised chocolate gifting. We believe we have the expertise, technology, retail theatre, ability to capture customers and team to do this,” explained Candy Mechanics on its campaign. “As a result, major chocolate brands are keen to partner with us, leveraging our expertise to add huge value to their massive customer base. We are exploring a range of options, enabling them to meaningfully access the personalization and gifting markets, improve brand image to be considered more innovative and accessible, develop sales by engaging online customers and attracting a young demographic and create a direct relationship with their customers.”
Candy Mechanics partners with global brands, including Godiva, so consumers worldwide can design and gift their own chocolate creations with the startup’s 3D personalization technology. Candy Mechanics uses robotics and automation and has developed two product groups, both of which can be designed and created in under five minutes. The chocolatier’s lead retail product has been a 3D chocolate lollipop of a customer’s face, transforming a 3D scan into carved chocolate in a few minutes.
For more tasty details and updates on both Seedrs campaigns, click here.
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