India-based HDFC Bank announced on Tuesday the launch of its new next-gen mobile banking app. According to HDFC, the app offers users effortless access to their bank accounts while on the go. The app made its debut at the Bank’s annual Digital Innovation Summit 2018 (DIS) in New Delhi. The banking group reported:
“It has simple, intuitive navigation and incorporates features such as biometric log in for enhanced security and access. It also eliminates all financial and technical jargon for users by grouping transactions into 3 easy to understand categories — Pay, Save, and Invest. Customers can view a dashboard that offers a 360 degree financial snapshot of all assets and liabilities with the bank.”
Some features of the next-gen mobile banking app includes the following:
- Biometric log-in with fingerprint and facial recognition (iPhone X) for enhanced security
- Simple navigation based on customer needs like Pay, Save, Invest
- Notification by the app on bill and utility payments
- Simpler terms for all transactions such as ‘Transfer Money’ instead of ‘Fund Transfer’
- Smart and intuitive technology that intelligently chooses between NEFT/IMPS or RTGS depending on the size and timing of the transaction
- Customized profile pictures like any social media channel
- Personalized notifications and display based on consumer’s usage and needs
Speaking about the app, Nitin Chugh, Country Head of Digital Banking at HDFC Bank, went onto add:
“The next-gen mobile banking app is effortless and intuitive, allowing you to #BankTheWayYouLive. We recognized the power of the mobile right from the launch of our ‘Bank aapki muthhi mein’ campaign on the banks of the Ganges in 2014. Today, the way that people use the mobile is constantly evolving and our next-gen app reflects this evolution. The next gen app is one more step by the Bank in its on-going journey to become a constant part of customers’ life, understand their needs and give products and services that offer a real time experience.”