Patisserie Holdings PLC has partnered with Yoyo a mobile payments and loyalty platform, to introduce mobile payments and the Yoyo powered app experience to Patisserie Valerie customers. Patisserie Valerie was first launched in London’s Soho in 1926 by Belgian-born Madame Valerie, and specializes in handmade cakes, continental breakfasts, lunches, teas, and coffees.
The new service will be rolled out across all 155 Patisserie Valerie stores in the UK and Ireland. The Yoyo-powered Patisserie Valerie app will be available for UK customers to download in February 2019.
Patisserie Valerie will be able to capture fully anonymizeded customer data at the point-of-sale, enabling the café chain to analyse and segment purchasing behaviour to deliver personalised rewards, offers and in-store experiences.
Steve Francis, CEO of Patisserie Holdings PLC, said the Yoyo platform offers the perfect blend of speed, convenience and rewards.
Yoyo CEO Michael Rolph commented that high street retailers are aware more than ever of the need to innovate and provide customers with a digital experience:
“Patisserie Valerie has been present on our high streets for more than 90 years, and it’s fantastic that such a long-established eatery is joining Yoyo’s charge to transform how we shop in-store and deliver the most personalised and rewarding experiences to loyal and valued customers.”
Founded in 2013 by Michael Rolph, Alain Falys and David Nicholson, Yoyo claims to be the fastest growing mobile payments and loyalty marketing platform in Europe.