vanilla bean, claiming the title as “the world’s first packaging-free restaurant delivery service,” offers CO2-free, fair, and 100% vegan packaging. The Regensberg, Germany based company aims to help solve the problem of packaging waste: almost 50% of the plastic waste produced worldwide comes from packaging.
“If we carry on like this, there will be more plastic in the oceans than fish by 2050.”
vanilla bean launched its Companisto campaign last week and in the first day raised more than 83 investors added €79K toward the ultimate €500,000 funding goal. Pre-valued at €4,500,000, vanilla bean is offering 10.00% equity during this funding round. At this writing, vanilla bean has secured €83,000 from 87 investors.
Coupled with the growing number of people ordering food online–in Germany alone, vanilla bean expects the number of online orderers to be around 18 million people in 2019 and by 2021 it will be 24 million.
“Our goal was to create a framework into which the delivery service can be integrated—and to build a comprehensive user and restaurant base that we can use strategically for the market launch of our delivery service,” explained vanilla bean regarding its 2015 mission and app.
Managed by Christian Hengl, Fabian Kreipl, Tobias Kreß, Bastian Schumacher, the app has currently lists over 30,000 restaurants worldwide, and has amassed more than 300,000 users in Germany, the UK, France and the United States.In many cases, the food is delivered by bike. Delectable recipes are also featured here.
vanilla bean continues to develop a packaging-free restaurant delivery service based
on a unique reusable system. Instead of using disposable packaging, restaurants are equipped with reusable vanilla bean boxes. With each new order, the customer receives the food in a new box and returns the old one.
“We are focusing primarily on restaurants with a predominantly plant-based range of food and are completely dispensing with disposable packaging by establishing a unique system with our reusable vanilla bean boxes,” indicated vanilla bean on the campaign. “Customers order their desired food via the vanilla bean app. The food is delivered by bicycle courier in a fairly produced, reusable vanilla bean box. With the next order, the customer receives their food in a new box and simply returns the old one. The courier returns it to the next restaurant, where it is professionally cleaned. We track all the boxes so that we know whether there are enough boxes available in the restaurants at all times.”
In the third quarter of 2019, vanilla bean plans to launch its delivery service in Berlin, where 41 out of 53 restaurants contacted to date have already agreed to be partners. The company has also reached out to other parts of Germany, including well-known restaurant chains.
“By 2020, we intend to process 30,000 orders per month. At this order volume, we represent an extremely interesting acquisition target for the large delivery services. Delivery Hero alone bought 19 competitors in the last 7 years (e.g. Foodpanda for EUR 424 million),” shared vanilla bean. “With the help of the Companists, we will now take the next step: Bringing the world’s first environmentally friendly restaurant delivery service to Berlin’s streets and then quickly expanding the model to other cities and countries.”
vanilla bean’s offerings and partnerships are also updated on twitter and instagram. For more detailed financial information, please click here.
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