Klarna Announces Expansion of Existing Partnership With Online Fashion Platform boohoo group

Payment processing platform Klarna announced on Thursday it has expanded its existing partnership with online fashion platform boohoo group to include both the US and UK. Klarna reported that US online shoppers at boohoo group’s four brands, which are boohoo, boohooMAN, PrettyLittleThing and Nasty Gal, can benefit from Klarna’s flexible Pay in 4 payment option.

Klarna further explained that UK customers will have access to its Pay in 3 later this year, which will ensure they may buy their favorite clothes, shoes, accessories and beauty products in interest and fee-free installments.

The expansion of partnership with boohoo group comes just after the duo’s successful collaboration across Germany, the NetherlandsDenmarkSwedenNorway, and Finland,

“With a focus on improving every part of the shopping experience for their customers, boohoo group continues to push boundaries to make shopping smoother and more convenient for their customers.”

Speaking about the partnership, Michael Rouse, Chief Commercial Officer of Klarna, stated:

“Shoppers today expect more from brands and 76% of retailers told us that they are working harder than ever to win customer loyalty. In this challenging environment it’s never been more important for retailers to get the customer experience right, and flexible payment options are a key part of this — 30% of millennial and Gen Z shoppers say payment choice is a top driver of loyalty for them. Working together with boohoo group, we’re waving goodbye to the idea that there’s a one size fits all‘ method where payments are concerned, and instead creating solutions that suit their customers’ needs and drive growth — both in the UK, Europe and the U.S.”

John Lyttle, Chief Executive at boohoo group, added:

“Our customers in Germany, the NetherlandsDenmarkSwedenNorway and Finland love the convenience and control that Klarna’s payment options offer them, so expanding our partnership to include the UK and the US was the obvious next step. This move will not only help us cement customer satisfaction and loyalty — it will also ensure we retain our competitive edge and are well positioned for future growth globally.”

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