Brazilian fintech EBANX announced on Friday it has formed a partnership with AliExpress, a global retail online marketplace of Alibaba Group, to launch a physical store in Curitiba, Brazil.
According to EBANX, the store consists of a 32 meters panel, installed in one of the largest shopping malls in Curitiba, with digital and physical showcases. A LED screen panel, which is 5 meters long and 2.5 meters-high, will exhibit some of the best technology products sold at the AliExpress website. This 32 meters wall will also have 8 interactive showcases, with touch TVs, where the consumer may get more information about each item and scan a QR code to access the AliExpress website. Two physical niches will also be available for visitors to try the physical products sold by AliExpress.
Speaking about the partnership, Kang Huang, the Country Leader of AliExpress Brazil, stated:
“We are excited to join EBANX’ initiative bringing together the online and offline experience. AliExpress is one of the most popular e-commerce platforms in Brazil and we have always explored ways to boost the integration of digital and physical environments, ultimately looking to offer our consumers more choice, fun, and convenience while they shop. Like EBANX, we aim to further innovate and differentiate the AliExpress shopping experience, enabling our consumers to explore the platform’s brands and products.”
Huang went on to add:
“Like EBANX, we aim to further innovate and differentiate the experience of shopping on AliExpress, by enabling our consumers to explore the brands and products available on the platform.”