Update: Snaffling Pig Set to Close Crowdcube Round With More Than £1.1 Million in Funding Secured

Snaffling Pig, a UK-based pork brand, is set to close its equity crowdfunding campaign on Crowdcube with more than £1.1 million raised from nearly 1600 investors. The funding round was launched last month and quickly secured its initial £750,000 funding target. The company is offering 7.67% in equity at a £10 million pre-money valuation.

As previously reported, Snaffling Pig describes itself as a premium food and drink brand that is fueled by a passion for making flavored pork crackling:

That belief morphed into an obsession – to the point that after we launched a range of Great Taste Award-winning, in our opinion, frankly awesome flavoured pork crackling along came whopping great big advent calendars, beers, ciders, sauces, a cookbook and a wide range of gifts, straight from the porky gods themselves.”

Snaffling Pork appeared on Dragon’s Den in 2016, which gained it an investment from Nick Jenkins, the founder of Moonpig. In 2017, it received Virgin Foopreneur and managed to “high-five” Richard Branson. Snaffling Pork revealed it sold more than 3 million bags last year, all distributed by our team of 10 in Yattendon, Berkshire. In regards to what the funding will be used for, Snaffling Pig added:

We are deeply passionate about pubs and Great British food and we need your help to raise £750,000 to further grow our porky brand to new customers and new categories. Together we really can make the piggin’ magic happen.”

Funds from the Crowdcube round will be used for growth and expansion of the Snaffling Pork company. The campaign is set to close on Thursday.

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