UK-based payments platform GoCardless announced on Tuesday it has formed a strategic partnership with goDonate, a next-generation online donation platform for the charity sector. According to GoCardless, goDonate’s mission is to provide charity supporters with the optimum online user experience, making it as simple and convenient as possible to donate through a charity website.
“Charities using the goDonate platform will soon be able to offer GoCardless as a convenient payment method to collect donations from their supporters via direct debit. An easy-to-use API integration supports both regular and one-off donations, bringing increased visibility and predictability to the payments process.”
While speaking about the collaboration, Vicky Reeves, Managing Director Digital at WPNC, which owns goDonate, stated:
“The payment process with GoCardless is really simple and convenient for those who want to donate. And, it removes the high level of administration for our charity partners, providing live status updates on payments and notifications of payment failures, allowing them to save time and reallocate resources to focus their efforts on fundraising.”
Pranav Sood, Vice President Small Business at GoCardless, added:
“We enable donors to set their direct debits online and make it easy to change the amount of their recurring donations with a single click. Our API means that charities can now collect payments quickly and seamlessly straight from donors’ bank accounts, resulting in a more predictable income and cash flow pipeline.”
GoCardless describes itself as a next-generation payments company that makes it “incredibly” cheap and easy for anyone to take payments online using its Direct Debit infrastructure. The company is sponsored by Royal Bank of Scotland (RBS) and is regulated by the FCA Financial Conduct Authority (FCA).