Hong Kong based Amber Group Adds New Retail Investment Features

Amber Group, a crypto trading platform, has added new features for its retail-facing Amber App. According to the company, the features are designed to help users achieve optimal investment returns through interest rate products, yield enhancement, and risk management tools.

Amber was founded in 2017 and reports over 500 institutional clients along with a cumulatively traded total of over $330 billion with over $1 billion in assets under management.

Michael Wu, CEO of Amber Group, as the number of people entering the crypto markets increase they have a solution for users to access liquidity, earn yield, and manage risk across crypto assets with speed and security.

“These new features come off the heels of our promise to deliver the most seamless crypto finance experience for our customers.”

Through the Amber App, users can now access a new Swap feature, which allows users to instantly swap between crypto tokens in under 3 seconds for a 0.05% fee. Users will also be able to reference a comprehensive dashboard showing real-time pricing for multiple crypto assets.

The Amber App also now offers Flexible Earn, which allows users to earn up to 5% APY on deposits.

At the beginning of this year, Amber also released a new app feature called Yield Boost, which is described as an easy-to-use investment tool for users to monetize their market view on major crypto assets and earn an attractive return.

Corporate clients and institutions can also access similar flexible and fixed savings products on the Amber Pro web platform.

Amber Group operates 24/7 with a presence in Hong Kong, Taipei, Seoul, and Vancouver. In 2019, the company raised $28 million in Series A funding led by Paradigm and Pantera Capital, with participation from Polychain Capital, Dragonfly Capital, Blockchain.com, Fenbushi Capital, and Coinbase Ventures.

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