Germany: Invesdor Claims New Standard in Digital Securities Offering with Foodtech NEOH

Invesdor has announced a new securities offering for shares in Foodtech NEOH while simultaneously stating they are “setting new standards in digital financing in Germany.”

In 2019, the Nordic equity crowdfunding operation Invesdor Oy merged with German SME finance specialist Finnest. Invesdor is now pursuing equity offerings in Germany.

In late 2020, German regulators submitted a plan for digital securities, starting with debt offerings. Earlier this month, Germany has passed legislation and introduced electronic securities (eWpG) that now may be hosted on an electronic register or issued as digital securities based on blockchain.

Michael Huertas, partner, co-head financial institutions regulatory Europe at Dentons, was quoted in assetservicingtimes on the transition to digital assets that are securities:

“All of these seek to further electronify the issuance and servicing of certain financial instruments and to lay the groundwork for increased adoption, for those that wish to, greater use of distributed ledger technology.”

According to Invesdor CEO Günther Lindenlaub;

“We are now also democratizing investments in Germany by creating uncomplicated and early access to interesting, promising investment opportunities, especially for private investors.”

Invesdor is listing shares of NEOH Invest AG with a total value of €1.45 million. According to the offering page, over €800K has been invested since the offering went live on March 30, 2021. The offering was previously available to Austrian investors but is now open to investors domiciled in Finland and from May 11, 2021, to investors domiciled in the Federal Republic of Germany.

NEOH is targeting the global confectionery market with the sugar alternative. The company predicts sales of around €11 million in 2022. NEOH wants to become a global player in this multi-billion market, in which more than USD 800 billion are sold annually.

NEOH plans to use the funding to further scale sales channels. An expansion in the US takeover may generate additional direct sales of around € 1 million in 2021 with total sale of €7 million anticipated for the year.

A public listing is being planned for 2024 thus creating a potential exit opportunity for investors.

“What was previously only possible with a complex IPO, is now possible with us in a less bureaucratic and largely digital way: a share issue that enables companies to share their success with investors in the form of equity,” says Invesdor CEO Günther Lindenlaub.

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