The UFC is going crypto in a deal with Crypto.com that is described as a “historic long-term partnership that represents an evolutionary step in the branding of both companies.” The terms of the deal were not disclosed.
The Ultimate Fighting Championship (UFC) is a mixed martial arts promotion company that organizes fights in the Octagon, claiming over half a billion fans. Crypto.com is a multifaceted crypto platform that facilitates trading as well as other blockchain-based services with over 10 million users globally.
In a public statement, Crypto.com said it will become UFC’s first-ever global Official Fight Kit Partner, allowing Crypto.com to place their branding on UFC fight kits as worn by UFC athletes in competition, as well as fight kit apparel.
Crypto.com said it will also receive the designation of UFC’s first-ever Official Cryptocurrency Platform Partner, creating a new sponsorship category for UFC.
This is not the first sponsorship deal by Crypto.com as last week it announced that the company will be the first Official Cryptocurrency Sponsor and NFT Partner of F1.
Earlier this year, Crypto.com partnered with the NHL team Montreal Canadiens.
UFC President Dana White commented on the deal:
“This is a partnership between two companies that are the best at what they do. No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brand.”
Kris Marszalek, co-founder and CEO of Crypto.com, said the partnership was a historic moment for his platform, boosting the world’s transition to crypto:
”This is just the beginning of a long relationship with UFC, and we’re looking forward to what we will build together.”
Crypto.com branded assets are expected to debut this Saturday, July 10, in Las Vegas during UFC 264: POIRIER VS. MCGREGOR 3.