UK’s Digital Bank Starling to Utilize InstaVolt’s Rapid Charging Network as a Full Advertising Channel

InstaVolt, an established rapid electric vehicle charger network, has partnered with UK’s digital bank Starling.

Through the partnership with Starling, the digital bank will utilize InstaVolt’s rapid charging network as “a full service advertising channel from 5th July.”

As mentioned in a release shared with CI:

“The branded wrap of 100 of InstaVolt’s nationwide changepoints, on-screen advertising and incorporation within the digital app will be a first of its kind partnership, enabling Starling Bank to break into the emerging market of EV drivers.”

The relationship demonstrates Starling Bank’s commitment to “further reducing its carbon footprint,” and also the rising popularity of electric vehicles, rapid charging and the value they hold as an “advertising channel,” the announcement noted.

It also mentioned:

“As an added layer to the partnership, every time an InstaVolt customer pays with a Starling personal or business card in the InstaVolt app – whether that’s through a prepayment or credit account – Starling will plant a tree through Trillion Trees.”

InstaVolt’s CEO Adrian Keen noted that they’re delighted to confirm this new partnership with  Starling – a bank that aims to challenge traditional practice and has “committed itself to becoming fully net-zero.” Keen added that they are proud “to support them on this journey and will be proactive in our efforts towards helping them reach a new breed of consumer.”

Keen added that the partnership “demonstrates the potential that EVs and charging network points offer UK businesses as we head toward net zero targets, and is indicative of growing consumer appetite for hybrid and EV options as the climate change issue becomes more urgent.”

Anne Boden, founder and CEO of Starling Bank, remarked:

“We know that many of our customers care deeply about the environment. InstaVolt is a driving force in electric vehicle charging and our partnership fits perfectly with that.” Starling Bank is currently undertaking a carbon emissions audit in order to further reduce its carbon footprint and offset emissions. In March 2021, Starling became the first UK bank to start issuing Mastercard debit cards made from recycled plastic, giving customers a greener way to pay.”

InstaVolt is one of the UK’s leading EV charge point networks. The brand’s tech provides rapid charge through “a simple, contactless payment and doesn’t require a customer subscription,” the release noted while adding that the 120 kW charge points can “add 220 miles of range in half an hour.”

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