NFT Solution Provider Sweet Is Working on New Digital Collectibles Campaign with Burger King

SWEET is reportedly working on what it claims to be a “first-of -its-kind” collaboration with fast-food giant Burger King.

According to a note shared with CI, this will bring “a new level of awareness” to crypto with assistance from SWEET, the enterprise-focused NFT solution that aims to offer a user-friendly, consumer-first, environmentally “conscious” approach to providing digital collectibles.

As noted in the announcement, Burger King is introducing a new “broadscale” NFT (non-fungible token) campaign in collaboration with Sweet, an enterprise NFT marketplace, as “the next phase of the brand’s Keep It Real Meals campaign featuring Nelly, Anitta, and LILHUDDY.”

As mentioned in the update:

“While several fast-casual brands have recently jumped into the NFT space, the sheer scale of the Burger King Real Meals NFT sets it apart. QR codes appearing on nearly 6 million meal boxes will unlock a digital collectible and collecting them can lead to unlocking bonus NFTs, some of which have a compelling utility attached – like a once-in-a-lifetime call with one of the campaign’s celebs.”

So this is how it works: Guests may choose from three different Keep It Real Meal boxes that are curated by Nelly, Anitta, and LILHUDDY, “available at participating U.S. Burger King restaurants, while supplies last.”

Whenever guests scan an artist’s Real Meal box QR code, they will be “awarded one of three variations on one of three collectible NFT game pieces,” the announcement explained. It also mentioned that guests complete the artist’s set when they’ve “collected the same variation of each collectible NFT game piece.”

After a set is complete, guests will be “programmatically granted a 4th reward-based NFT, which awards prizes ranging from 3D BK digital collectibles, Whopper sandwiches for a year, autographed swag, or even a call with one of the artists.”

As clarified in the announcement, this offer is available to “legal residents of the 50 U.S & D.C., 18 years or older.”

Sweet.io account registration is required to take advantage of this offer, which is scheduled to end on October 10, 2021 or “when all Game Pieces have been distributed (if earlier).” In order to play and for Official Rules, alternate method of entry, odds and prize descriptions, you can visit realmeals.sweet.io.


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