Fintech Platform Tifin Secures $47M at $447M Valuation, Adds Hamilton Lane to Its Group of Investors

TIFIN, a Fintech platform using AI for wealth and asset management, has announced the closing of $47 million in Series C funding.

TIFIN leverages data and investment-driven intelligence to support greater personalization for wealth management, and digital distribution for investment managers, according to a release.

As stated in the announcement, TIFIN closes its Series C round at a valuation that is almost 5x greater than its Series A which was finalized towards the end of last year.

TIFIN’s goal is to make investing “a more meaningful driver of financial well-being, by shaping the future of the investor experience,” the update noted.

Through its focused divisions, Magnifi, a search-powered marketplace for investments; Financial Answers, a consumer platform built on financial media; and TIFIN’s WealthTech platform’s many capabilities, the company “delivers personalization to the investment management industry,” the announcement added.

Hamilton Lane (NASDAQ:HLNE), a private markets investment manager, entered the capital round as “a new strategic investor,” the update revealed.

They join J.P. Morgan Asset Management, Morningstar, and Broadridge in the Series C round, following their first investment in TIFIN’s Series B. TIFIN works cooperatively with its investors to “facilitate innovation in the industry, and will partner with Hamilton Lane to explore adding alternatives to its suite of WealthTech capabilities,” the announcement confirmed.

Erik Hirsch, Vice Chairman and Head of Strategic Initiatives at Hamilton Lane, stated:

“We are thrilled to be the newest strategic investor into TIFIN, whose platforms are shaping the future of the individual investor experience. We’re committed to enabling access to our asset class for a broader group of investors and believe in the power of data and technology to drive our industry forward – so we welcomed the opportunity to partner with a leader in technologically-driven wealth management solutions.”

Founded in late 2018 by Vinay Nair, PhD, a former Wharton Professor and successful entrepreneur, TIFIN was created to “help make investing a powerful driver of financial well-being by eliminating frictions investors face,” the release noted.

As mentioned in the update, the company’s executive committee consists of Jack Swift, Anil Arora, and Sharon French along with Dr. Nair.

All four members aim to bring “a diverse set of perspectives and proven experience to TIFIN.” Last year, the company “sold their tax-aware platform 55-ip to JPMorgan Asset Management to further their advisors’ ability to mobilize model portfolios through smart tax transition plans,” the update confirmed.

Vinay Nair, Founder and CEO of TIFIN, remarked:

“Our growth to date is a sign of the potential the combination of financial expertise, AI and software technology has to address issues individuals face in managing their wealth to achieve financial freedom. We look forward to accelerating further toward our core mission at TIFIN and make investing a more meaningful and relevant component of every individual’s financial well-being.”

TIFIN’s technology “bridges the gap between retail investors, financial advisors, and asset managers.”

The divisions of TIFIN’s innovation capabilities are “centered around proven science, investment management, software, and algo technology,” the update noted.

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