InvestCloud, the international leader in financial digital transformation, has introduced InvestCloud X – its most “significant” product innovation yet.
As mentioned in a release, InvestCloud X is three products packaged into one: a Digital Communication platform streamlining the way advisors interact with customers, a Digital Planning platform intended to cover the requirements of all investors, and a Digital Shopping platform for financial products, called the Financial Supermarket.
Co-founder and CEO John Wise stated:
“Combining three products into one is a game-changer. The ability to work on plans at different age and wealth moments, then immediately select financial products to achieve these plans, and then monitor, report and communicate in one platform and product is a game-changer.”
Like everything InvestCloud has done in its 11 years since launching operations, InvestCloud X is deployed on InvestCloud’s financial Cloud platform, which today “supports $6.3 trillion in assets across over 20 million investor accounts in over 40 countries globally.”
As with all InvestCloud products, InvestCloud X has been designed and built using InvestCloud’s iProgram (formerly known as PWP), the patented AI code generating engine that “is a revolution for cost and time to market.”
Connecting all aspects of InvestCloud X is the InvestCloud Digital Warehouse, the custom central data warehouse “cataloging data for seamless search and access the world over,” the announcement explained.
The InvestCloud X Digital Communication platform is a digital platform for client and advisor communication. It “enables the creation of custom experiences that can be optimized and refined for an unlimited number of personas and viewed on mobile or desktop, from anywhere, at any time.”
Using gaming and decision theory, InvestCloud’s behavioral science offerings encourages end-users “to stay actively engaged in their financial wellness.” The platform “leverages AI trained on historical information to serve up custom recommendations for products and actions in a client portfolio,” the release noted.
The InvestCloud X Digital Planning platform provides comprehensive financial plans, at “any stage of the wealth continuum, from basic goal-based planning for the mass affluent to the sophisticated and complex needs of all investors – including tax and estate planning.”
As with the Digital Communication platform, the Digital Planning platform is customizable to the end-user, “allowing advisors to guide their clients in completing and maintaining their financial plans on their own terms,” the announcement noted.
Co-founder and Chief Product Officer for Digital Wealth Yaela Shamberg remarked:
“From Lifestyle to Goal-Based plans, Cashflow, Tax, Trust and Retirement, the Digital Planning platform in InvestCloud X is a fully digital experience, accessed using the InvestCloud X Communication Platform. These Planning tools leverage the same behavioral science techniques that are core to InvestCloud, encouraging engagement with a thorough eye on design and user experience.”
The Financial Supermarket is an Amazon-like marketplace for the financial industry – a financial product marketplace “for distributors and manufacturers.”
With the Financial Supermarket, all products are “cataloged on one platform, allowing for simple search by advisors, simple addition by asset managers and simple execution by advisors for clients.”
The announcement also mentioned that the products may be “marketed with detailed information – from historical performance data to rich media (video, podcast, etc.), which help paint a clearer picture of the opportunity.”
Chief Product Officer for the Financial Supermarket Fred Duden added:
“This is our game-changer. Insights and due diligence are digitized and seamless within the Financial Supermarket. As with all things InvestCloud X, this product information is effortlessly shareable via the Digital Communication platform, and executable via the Digital Planning platform.”
