UK’s Starling Bank Launches Campaign to Get Business Owners to “Break Free” from Traditional Banks

UK’s digital bank Starling has reportedly launched a new advertising campaign that “encourages small business owners to break free from their incumbent bank.”

As mentioned in a release, the campaign, created specifically for Starling Bank by Wonderhood Studios, is the second “under Starling’s new platform ‘Here to Change’ – this time with a focus on business banking.”

Spanning TV and video on demand, the campaign “sets out to deliver on Starling’s mission to expand its 7% share of the UK SME market,” the update explained.

The new adverts “reinforce Starling’s leading business banking proposition and key product benefits,” the announcement added while noting that these include “zero monthly fees, no charges for UK transfers, mobile app receipt capture for expenses and easy integration with accounting software.”

The update further revealed that the four 30-second TV spots – “Set Your Business Free” – which “focus on promoting the feeling of freedom that Starling business banking offers, are directed by Cloé Bailly.”

Building on the theme in the personal banking campaign, “both people and objects lift off the ground as if weightless.”

As the featured business owner gets an alert from Starling on their smartphone, different items in each business “begin to levitate.” Eventually, the business owner “lifts off the ground too, experiencing the ease, freedom and comfort you get when you have Starling by your side,” the update noted.

As explained in a release, “three of the spots focus on individual businesses – a dog groomer, a painter and an entrepreneur working in a coworking space – with the fourth execution featuring a medley of all three businesses.”

Anne Boden, CEO at Starling Bank stated:

“When business owners see the campaign, we want them to feel inspired and enticed by the freedom that banking with Starling can bring them. From no fees to incomparable on-the-go business banking, we’re quietly confident we offer a lot more than the traditional banks.”

Sofie Saietz, Creative at Wonderhood Studios, remarked:

 “In our latest campaign for Starling, we wanted small business owners to feel the real sense of freedom you get when you are with or switching to Starling Bank.”

Simone Weilborg, Creative at Wonderhood Studios, added:

“It’s been a joy having Cloé on board to help us bring the scripts to life in a cinematic, distinctive way. It’s not every day you get to make dogs fly!”

The campaign is set to go live on TV in early January “during premiership football on Sky and must see movies and drama across Channel 4 and Sky properties.”

It is also “supported by spots in Broadcaster video on demand (BVOD). The media planning and buying is handled by Electric Glue.”

Starling claims to be one of the United Kingdom’s leading digital banks; it has been named ‘Best British Bank’ for four years running by The British Bank Awards and is a Which? recommended provider.

As covered, Starling Bank is a fully-licensed and regulated bank “built to give people a fairer, smarter and more human alternative to the banks of the past.”

Starling provides business, personal, joint, euro and dollar current accounts as well as a child card. Starling also provides B2B banking and payments services via its Banking-as-a-Service model “based on the proprietary technology platform that it uses to power its own bank.”

The Starling Marketplace “offers customers in-app access to a selection of third-party financial services.” With head offices in London, the Fintech firm also maintains locations in Southampton, Cardiff and Dublin.

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