Qwikcilver, a subsidiary of Pine Labs and provider of end-to-end gifting solutions, has teamed up with the Philippine Airlines (PAL) for its digital gift card program.
Developed with assistance from travel tech firm Amadeus, this particular program will help PAL to further improve customer satisfaction by enabling fast refund vouchers in the form of travel credits.
As noted by its management:
“Qwikcilver is the pioneer and single largest end-to- end service provider in the prepaid, gift card space, serving the who’s who of the retail and service industries in India, the Middle East, South East Asia and more recently, having entered the Australia & New Zealand region….The Qwikcilver platform has been successfully deployed across the world at our retail partner stores and online as well. Qwikcilver offers a completely secure, banking standard, transaction management platform that operates simultaneously across multi geographies, multi time zones and supports multi currencies in real time.”
Referred to as Asset Manager by Qwikcilver, the program is described as a bespoke, modern solution and is software as a service (SaaS) based.
Providing a comprehensive, digital, real-time, multi-currency, multi-lingual, future-compatible and versatile platform, it allows airlines to effectively manage their passenger-oriented requirements.
Kumar Sudarsan, President – Gift, Prepaid and Stored Value at Pine Labs, stated:
“This partnership comes at an opportune time for the airline and travel industry as the solution is designed keeping in mind the current times, shift in consumer expectations when they book flight tickets and the way they like to travel. Though retail e-gift cards have been around for well over a decade, airline e-gift card is a new trend which is very encouraging.”
Ria Carrion Domingo, Philippine Airlines’ VP for Marketing, remarked:
“We are truly elated to partner with Qwikcilver and Amadeus. This program tie-up will provide our customers a highly innovative experience. This exciting offering provides several benefits attached to it. In recent times, we have a seen a radical shift from using cash to gift cards. As such we want our customers to experience the ease and convenience of this new product.”
