Alkami Technology Inc. (Nasdaq: ALKT), a Cloud-powered virtual banking solutions provider for US banks and credit unions, announced the introduction of Alkami Activate, a marketing service that assists financial institutions with engaging digital banking clients with end-user awareness and explainer videos, targeted propensity lists, and competitive benchmarking.
Alkami Activate is a marketing service that aims to support regional banking institutions and credit unions in enhancing digital banking engagement and includes:
- A comprehensive library of end-user videos, aligned to the FI’s brand identity, to drive adoption of the latest digital banking features, such as cryptocurrency, financial wellness, and security.
- Propensity list targeting, based on examining the user’s digital banking footprint, to make personalized recommendations more effective and drive cross-selling campaigns.
- A series of benchmarking capabilities to help FIs better understand their performance across multiple dimensions, including campaign effectiveness and user experience (UX) competitiveness.
Allison Cerra, CMO at Alkami, stated:
“Digital banking is a rapidly evolving space, and financial institutions need and deserve marketing capabilities to help drive consumption on what is increasingly the primary interface to their users—the digital banking platform. Alkami Activate aligns broader FI objectives with proven marketing strategies to support growth and customer experience outcomes.”
Corbin Wilson, CMO at Smart Financial Credit Union, remarked:
“Smart Financial is dedicated to providing superior service to our members. With Alkami Activate, we are able to educate members about essential digital banking features that elevate their experience and drive greater product penetration.”
Melissa Schenkel, VP, Director of marketing and communication at STAR Financial Bank, noted:
“STAR Bank is committed to providing personalized, innovative banking solutions to support businesses and individuals on their financial journey. Alkami Activate offers us effective instructional videos aligned to our brand identity, as well as highly targeted lists to make our recommendations more relevant and helpful to our customers.”
Dave Wilde, VP of marketing and business development at Sun Federal Credit Union. added
“With Alkami Activate, we have increased engagement with our members through our highly efficient and personalized digital banking channel.”
As noted in a release, Alkami Technology, Inc. is a Cloud-based digital banking solutions provider for financial institutions in the United States that “enables clients to grow confidently, adapt quickly and build thriving digital communities.”
The Alkami Platform is the digital banking and fraud mitigation platform for more than 280 financial institutions. Alkami’s investments have “resulted in a premium platform that has enabled it to replace older, larger and better-funded incumbents and provide clients with world-class experiences reflecting their individual digital strategies.”
As mentioned in the update, Smart Financial Credit Union has “focused on people, not profits, since 1934.” With 13 locations in Greater Houston, Smart Financial is “a state-chartered credit union that is owned and operated by its members.”
Smart Financial offers a complete range of financial services to over 70,000 members.
For more details on this update, check here.
