New digital tools are offering powerful methods for businesses to enhance brand identities, service offerings and allow for considerable efficiency gains across many aspects of their operations.
Canada’s IT consulting firm Micromation saw an opportunity and joined forces with the layer-one smart contract platform, VeChainThor, in order to build a standardized traceability tool, called TrueStoryteller.
As explained in the update, the platform aims “to harness blockchain’s capability to unlock data transparency and help companies improve their supply chain management capabilities, strengthen brand trust and tell the stories of their products.”
David Smith, Micromation’s CEO, is known to VeChain and the relationship began in early 2020. Micromation was invested to master VeChain ToolChain, their off-the-shelf blockchain service platform, “develop a comprehensive business plan and client service suite.”
TrueStoryteller leverages VeChain’s powerful and sustainable blockchain or DLT architecture and a standardized SaaS model, “offering a variety of rapidly deployable digital services for businesses and clients of all sizes.”
Micromation’s client network includes sustainability-focused brands that are meant “to drive innovation in their respective industries.” TrueStoryteller offers the ideal platform to innovate from, “benefiting from a solid reputation.” Recently, Micromation “onboarded 4 clients across 4 different industries as their first batch, in an operation that was quick and seamless.”
As noted in the announcement, Paril Clothing is a Sustainable Streetwear Brand that now uses blockchain tools “to bring total transparency across the supply chain to their customers.” Paril’s customers can take advantage of some of “the highest levels of assurance that their purchased products are both authentic and high quality, meeting the stringent criteria Paril sets for its brand.”
Paril facilitates these improved customer insights via a user-friendly interface “built by Vechain, allowing them to showcase sustainable practises.” Clients may “view aspects of a product’s data trail ranging from material sourcing, businesses involved in the production cycle and its path through the global supply chain, allowing customers to be better informed and more confident about the quality and ethics of their purchase.”
Paril enables this unique experience through a metal tag that comes with every item. These tags carry a unique ID connected to the VeChainThor blockchain and by scanning the QR code on the tag, users are “granted access to a rich story, seeing information from creators, origin, composition, collaborations, and sustainable practices.”
Jonathan Hernandez, the Founder of Paril Clothing, stated
“Basically, while I was doing my due-diligence, I was looking for a way to future-proof and present-proof everything. For future-proofing, eventually I’m trying to have everything in house, so I want to keep track of where the cotton is grown, where the fabrics will be sown, cut and sewn, and whatnot. Present proof, right now we want to be as transparent to the customer as possible, so we also include where the T-shirts are coming from, or any piece that we create, where the item is coming from.”
Jonathan added:
“We want to also show the customer where these designs are being printed, also where these designs are inspired, so we have information on artists and all that. Why I selected VeChain, well Vechain seemed to be ahead of the curve, and they seem to be focusing on the bigger supply chain problem that exists currently and tracking everything so that’s why I picked them.”
For more details on this update, check here.