Fintech TIFIN, which Uses AI and Investment-Driven Personalization, Announces New Partnership

TIFIN, a Fintech platform using Artificial Intelligence and investment-driven personalization to assist asset managers with their digital distribution, announced that Distill by TIFIN is partnering with Harbor Capital Advisors, a “premier” investment firm offering access to a range of investment solutions, “to provide real-time digital solutions seeking to better engage with clients.”

Distill by TIFIN “allows asset managers like Harbor to digitally distribute their products using insights derived from proprietary, partner and third-party data to deliver personalized customer engagement.” As noted in an update shared with CI, asset managers are able “to curate communication proposals by offering investment products that fit their clients’ goals resulting in faster conversions.”

Charles McCain, CEO of Harbor Capital Advisors, stated:

“Asset managers have plenty of data but using it effectively to drive sales and business decisions is still a challenge. We recognize that the asset management industry is shifting towards digital distribution of investment products, and we need to embrace a purposeful way to connect with clients. We are excited to partner with TIFIN to extend our innovative solutions and deepen our client relationships in an advanced way using AI and machine learning software.”

TIFIN Founder and CEO Dr. Vinay Nair remarked:

“By partnering with Distill, asset managers will get actionable and targeted ai-driven insights to drive flows, product design and capital decisions. Harbor is the first asset manager to sign with Distill, and we expect the remaining select spots to be filled very quickly with more announcements coming this quarter.”

TIFIN is an AI-powered fintech, which leverages data science, investment intelligence, and technology “to deliver engaging and personalized investor experiences.”

By connecting individuals to advice and investments, TIFIN “bridges the gap between investors, their trusted intermediaries, and asset managers.”

Founded in 2018 by Dr. Vinay Nair, a former Wharton Professor and successful entrepreneur, TIFIN was created “to help make investing a powerful driver of financial well-being by eliminating frictions investors face.”

TIFIN manages Magnifi, a search-powered marketplace for investments; TIFIN Wealth, a platform for advisors to use fintech for growth; Financial Answers, a platform of financial media assets; TIFIN Grow “which helps wealth managers grow their businesses through personalization at scale; all powered through Distill, a central insights engine using TIFIN’s data platform.”

For over 30 years, Harbor has partnered “with talented, institutional-caliber asset managers to provide active, cost-aware investment opportunities for its clients.” Harbor identifies and carefully selects specialists in each asset class “to manage portfolios and applies a comprehensive oversight and monitoring program that keeps the best interests of its clients as the focal point.”

Harbor recently launched “a series of fully transparent ETFs providing advisors and investors new ways to access exclusive investment management solutions to achieve long-term investment goals.”

Harbor currently “has six ETFs: Harbor All-Weather Inflation ETF (HGER), Harbor Long-Term Growers ETF (WINN), Harbor Corporate Culture Leaders ETF (HAPY), Harbor Disruptive Innovation ETF (INNO), Harbor Scientific Alpha Income ETF (SIFI), and Harbor Scientific Alpha High Yield ETF (SIHY).”

Harbor had “combined assets under management of approximately $53.4 billion as of March 31, 2022.”

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