Softpay.io Teams Up with Payments Firm Amadis for Tap-to-Pay Rollout

Amadis, a payment software and consulting provider, has announced a partnership agreement with Softpay.io in order to offer its Universal EMV Level 2 Framework & pre-certified Kernels “for integration into Softpay’s new Tap-to-Pay service.”

Softpay’s Tap-to-Pay service can be “downloaded into any Android device and turn into a full payment card acceptance terminal.”

Softpay’s solution provides merchants “with greater flexibility and future proofing capabilities, while lowering costs and creating new revenue opportunities.”

The Amadis solution is “a component of its Amadis One software framework composed of an EMV L2 Framework and ecosystem supporting any EMV Contactless Kernel.”

It enables Softpay’s service “to seamlessly accept EMV payments on Android-based COTS devices with NFC capabilities, reduces the time for Softpay to roll out new products and provide payment acceptance of any payment schemes, on its new mobile payments platform.”

Amadis One software framework “is the first solution to enable nexo (ISO 202022) standards on Tap-to-Pay platforms.”

Thomas Grane, CIO, at Matas, stated:

“Softpay’s solution helps us to transform the shopping experience, enabling our store associates to check out customers anywhere in-store, or at curbside. The solution drives new sales opportunities, and enables a more efficient, personalized customer experience.”

Softpay’s Tap-to-Pay is impacting several industries, “including retailers and QSRs, who can operate more efficiently.”

Staff can “accept payments, while multi-tasking anywhere in-store, or at curbside pickup locations.”

Transit companies can “drive new points of sale by instantly offering and processing new and upgraded tickets, while passengers are on board trains and buses.”

Emmanuel Haydont, CEO and co-founder, Amadism remarked:

“Softpay’s Tap-to-Pay service provides innovative new experiences to retail, transportation and the QSR industries, and our Amadis One software framework helps them bring products to market faster. Amadis One commoditizes complex payment processes, freeing up resources for merchants to innovate, accelerating time to market and reducing costs, while enhancing the customer experience.”

Craig Jacoby, CEO, Softpay.io, added:

“By integrating Amadis One with our Tap-to-Pay solution, we enable merchants to revolutionize the customer experience, while lowering their costs and providing greater flexibility. By enabling tap-to-pay transactions on smartphones, merchant fees for card present transactions are lowered, new customer points of interactions (POIs) are generated, creating innovative new ways to interact with customers, while processing transactions.”

As noted in a release, Softpay was founded in 2019 “to take advantage of the new Visa and Mastercard specifications for payment terminals which enabled Softpay to develop a mobile application that allows merchants to turn a regular phone into a contactless payment terminal with PIN.”

Softpay has grown into a company “with more than 30 employees and is headquartered in Copenhagen, Denmark.”

Softpay has “received more than €9 mill in funding and the ambition is to be one of the leading global providers of tap-to-phone solutions.”

Major European payment companies have reportedly “decided to partner with Softpay and Softpay is now focusing on North America as well.”

As noted in the update, Amadis claims to be “a leader in payment card acceptance software technology, with its software running on more than 50 million devices worldwide.”

The company provides software products, frameworks and solutions “for global merchants, payment terminal manufacturers and payment processors.”

Amadis provides merchants “with the industry’s broadest range of EMV card processing options using custom or commercially available technology, independent of hardware, operating system or geography.”

The company claims to bring “an elite, experienced software team to the industry and enables solutions for international acceptors in over 23 countries.”

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