$156 trillion will cross international borders in 2022, with cross-border transactions “worth up to 41% more than local ones.”
Businesses have the need “to enter new markets, automate payment flows, connect multiple payment providers, and generate data-driven insights.”
BridgerPay allows any business “to connect their website to a PCI Level-1 end-to-end payment operations platform with 500+ ready-made connections.”
The idea bloomed from Israeli entrepreneur Ran Cohen‘s “struggles with payment processing in his previous company.”
Ran said:
“We successfully converted from B2B to B2C and felt the issues of processing cross-border payments first hand.”
He then teamed up with veteran systems architect and payments expert Yaron Hersh “to co-found BridgerPay in 2019.”
For three years the company claims that it “grew organically.”
Hersh stated:
“Growing organically and bootstrapped was not easy, but we could speak with thousands of merchants and understand their payment challenges. When building a new feature, the core idea is to satisfy the merchants’ needs, not some legacy notion about how payment operations should be; this is why we offer solutions that none of our competitors can.”
BridgerPay recently “closed an addition to its seed round, led by Nati Harpaz (ex catch.com CEO) and SIBF, raising $6 million in equity and secondary.”
Ran Cohen added:
“We used the capital to build the world’s first self-onboarding payment operations platform making BridgerPay a full SaaS product, recruit world-class talent, and scale our go-to-market strategy.”
With BridgerPay any business can “set up in seconds a payment operations platform connected to its website through a ready-made plugin (Magento, WooCommerce, WordPress, PrestaShop, BigCommerce, and more) or a few lines of code.”
The automated signup “complements the platform’s Lego-like interface and makes available to everyone a technology that used to be a prerogative of large enterprises.”
This includes Bridger Retry™ to “save declined card payments.”
Ran added:
“$800 billion in transactions are declined yearly, leading to lost revenue and poor customer experience; what we’ve built in BridgerPay is what’s needed to take payments to the next level, allowing merchants to save up to 30% of declined card transactions.”
The update further noted that BridgerPay is available “to everyone, independently of provider, location, platform, payment flows, and business logic.”
BridgerPay is unified, agnostic, and “can help any business to scale faster.” The team “will soon reveal new ways to pay and AI-powered tools that democratize payments data, providing never-seen-before insights based on billions of transactions.”
BridgerPay (HQ in Cyprus with offices in Tel Aviv) “is seeing a +300% YoY growth and is opening offices in the US, UAE, and Australia to better serve global clients of all sizes with a local footprint.”
As mentioned in the update, the team sees “a tremendous demand for a user-friendly platform that centralizes all payments, and are glad that BridgerPay is at the forefront.”
The firm claims that their technology “is ground-breaking, and their team is uniquely talented and builds values, not just products.” They are “excited to support such a game-changing vision and approach.”
BridgerPay is hosting “a digital event on May 25th to showcase the present and future of payments and of the product.”
