Fintech Square Acquires GoParrot to Provide Advanced Capabilities for Restaurants


Square, part of Block (NYSE:SQ), recently announced that it acquired GoParrot, an “all-in-one” digital ordering and marketing platform for restaurants.

GoParrot enables restaurants “to connect more easily and directly with customers through powerful omnichannel software.”

As a long-time Square partner, GoParrot’s products already “integrate with Square’s ecosystem of solutions.”

With GoParrot, Square sellers can “offer an exceptional customer experience with a customizable white-label app that merchants can design to be unique to their brand.”

Through the app, buyers can seamlessly “place orders while also viewing top selling items and deal popups for enhanced personalization.”

Restaurants can also “increase buyer retention by offering consumers an easy way to track loyalty rewards right from their mobile device.”

In addition, GoParrot provides restaurants “with advanced marketing software that offers multi-stage automated efforts for campaigns around abandoned carts, holidays, and more.”

Square sellers can also “access in-depth marketing reports to view customer engagement and revenue growth.”

GoParrot’s solutions are currently “available in the US, Canada, Australia, and the UK.”

As covered, Square “helps sellers more easily run and grow their businesses with its integrated ecosystem of commerce solutions.”

Square offers purpose-built software “to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort.”

Millions of sellers across the globe “trust Square to power their business and help them thrive in the economy.”

As covered, Square recently announced the launch of Square Loans in Canada, giving small businesses quick and simple “access to funds and eliminating another major pain point associated with running a business.”

By using transaction data, Square Loans “proactively surfaces customized offers to eligible sellers, providing them with a straightforward application process, where no paperwork is needed, and delivering funds as soon as the next business day.”

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