Ramp, the payments company making crypto accessible to everyone, has reportedly added Apple Pay as a payment option for its US clients in 36 states.
As mentioned in the update shared with CI, the mobile payment option, “already available to consumers on Ramp in the UK and countries within the European Union and now, is gaining traction partners stand to benefit from wider coverage.”
The benefits of web3 – decentralized data, better security and ownership – are “attracting millions of new users.”
And yet, “accessing the token based economy remains complex and confusing.”
Ramp says that it “is helping hundreds of leading wallets, games, dApps and decentralized finance companies to overcome these challenges by enabling their customers to easily buy and sell crypto currencies securely, in just a few clicks.”
Greg McEwan, Head of Marketing at Ramp, said:
“Adding Apple Pay to our payment methods for US users means even lower friction to web3 applications. Our partners and customers alike stand to benefit from an even better user experience with more choice.”
Here’s Why Ramp added Apple Pay:
Ramp, a European company, “launched in the US in January 2022.”
Integrating Apple Pay “is one of many product and company updates planned for its customers.”
Contactless digital payment methods have “soared since the global pandemic and according to eMarketer around half of all smartphone users in the US are expected to use mobile payments by 2025.”
In the US, Apple Pay remains ‘the top mobile payment player, with 43.9 million users in 2021, expected to increase by 14.4 million between 2020 and 2025.”
Apple Pay allows users “to make a transaction with minimal effort, making for the fast user experience crypto users tend to look for.”
Apple Pay is also “a highly secure way to make payments.”
This is because users’ card numbers “are not stored on their devices, and are never shared by Apple Pay.”
Instead, Apple Pay gives users “a unique Device Account Number which is encrypted and stored in a secure part of their iPhone, iPad or Apple Watch.”