Brim Financial, one of the “fastest-growing” Fintechs and a licensed credit card issuer, recently announced a partnership with Air France-KLM in Canada.
The joint Air France and KLM’s loyalty program, Flying Blue, will “leverage Brim’s end-to-end technology platform to launch a unique credit card product and platform in the Canadian market.”
Air France-KLM is reportedly “the first partner for Brim in the airline industry.” Brim’s partnership with Air France-KLM will “offer more targeted rewards to loyal Flying Blue customers and will be an enhancement to their customer and digital strategy in Canada.”
Rasha Katabi, Founder and CEO of Brim Financial, said:
“Brim’s modular state-of-the-art platform and card issuance capabilities will fuel Air France-KLM’s customer experiences and enable financial offerings by seamlessly merging commerce and a global footprint of loyalty and rewards.”
Brim provides a feature rich platform “including instant approvals, embedded buy now pay later, interactive spend monitoring, full mobile wallet functionality, and a robust loyalty rewards that sets the Brim platform apart globally.”
As noted in the update, Brim Financial claims to be “one the fastest growing Fintechs.” It is a provider of “an omni-channel, financial technology Platform as a Service (PaaS) for financial institutions, large commercial and fintech partners.”
Brim further claims that it’s “uniquely positioned with a vertically integrated stack and a fully configurable digital platform that delivers a broad product suite of payment solutions for small- and medium-sized businesses (SMBs) and consumers, credit cards, integrated buy now, pay later (BNPL) solutions, mobile and digital banking, rewards and loyalty, behavior-driven analytics, as well as integrated enterprise workflow platforms.”
As mentioned in the announcement, Flying Blue is “the Air France-KLM Group’s frequent flyer program.”
Created in 2005, it now “has 17 million members worldwide, who have access to a multitude of awards and benefits, and can earn and spend miles with a wide selection of airline, retail and financial partners.”