The team at GoHenry notes that it has been 10 years since they launched operations in the United Kingdom, and they now have more than two million members in the UK and US.
They recently launched their in-app Money Missions “to make financial education fun for kids.”
Their latest Youth Economy Report reveals that kids and teens “recognize the importance of financial education, with 80% of kids in the US saying that they think having good money management skills will help their future careers.”
So as GoHenry expands operations into Europe, they’re excited “to empower even more young people with the money management skills they need to thrive in today’s digital economy.”
They’re accelerating their mission “to make every kid smart with money by expanding into Europe.”
Thanks to the acquisition of French FinTech Pixpay, which is “leading” teen banking in France and Spain, GoHenry is excited to expand their member base and “enable even more kids and teens to kickstart their financial education.”
These changes won’t affect their existing service, and GoHenry and Pixpay will “continue to operate under their own brands with no change in leadership, headcount, or headquarters.”
Instead, they’ll be able “to work together, improve [their] product, and further transform financial education across the globe.”
Alex Zivoder, CEO at GoHenry, says:
“Pixpay is the most developed player in Europe and we’re excited to combine our expertise in financial education to accelerate not only GoHenry’s growth but to accelerate the financial fitness of even more kids and teens globally.”
In the last two years, Pixpay has “established itself as the leader in teen banking in France and Spain, with 200,000 members.”
It opened in Spain in November 2021, “less than two years after launching in France, and plans to expand into Italy and Germany later this year.”
Benoit Grassin, CEO at Pixpay, says:
“We are delighted to be joining the GoHenry Group as we prepare to accelerate Pixpay’s expansion across Europe. GoHenry’s experience and heritage will only serve to strengthen the already strong proposition offered by Pixpay. We look forward to building a strong, long-term relationship with GoHenry and we are excited about what the future holds.”