CleverTap, which claims to be the modern, “integrated” retention cloud, announced it has partnered with Unocoin, India’s first crypto exchange, in order “to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience.”
Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped “to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters.”
Unocoin will also be able “to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication.”
Suhas SK, Senior Vice President – Marketing, Unocoin Technologies Private Limited, said:
“As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,”
CleverTap enables Unocoin “to keep track of app activity, in-app purchases, and returning users.”
Unocoin will also be able “to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs.”
Vikrant Chowdhary, Chief Growth Officer, CleverTap, remarked:
“We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,”
As mentioned in the update, CleverTap is “the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value.”
CleverTap drives contextual individualization “with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers.”
1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap “to achieve their retention and engagement goals, growing their long-term revenue.”
Backed by venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is “headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai.”