BankiFi, an embedded banking solutions provider, announced its expansion into North America with “the launch of BankiFi Americas.”
The organization’s growth and expansion into the U.S. market “will support the unique digitization and payment modernization requirements of SMBs, while placing financial institutions at the heart of the relationship.”
Currently, community financial institutions in the U.S. “are facing existential threat from fintech platforms, national banks and accounting package vendors that are offering a competitive suite of payment solutions to SMBs.”
With BankiFi’s open cash management platform and architecture, financial institutions can embed “a flexible solution that can be tailored to address the unique segments of their small business portfolio.”
The platform “addresses critical SMB requirements through digital workflows that collect payments faster, automate data integration with accounting platforms, and provide comprehensive insights to optimize working capital.”
Mark Hartley, CEO and Founder of BankiFi, said:
“SMBs in the U.S. are facing the same problems we’ve seen in the U.K. and Australia, including late payments and time delays due to financial administration. Within our technology, we aim to transform services available to SMBs within community banking, across the U.S.”
Financial services veteran, Keith Riddle, has “been appointed to lead BankiFi Americas.”
With more than 35 years of experience in the financial industry, Riddle’s career spans executive roles “at Sherpa Technologies and several industry-leading firms specializing in digital banking, bill presentment and payment, EFT processing services, wholesale financial services and cloud computing.”
Keith Riddle, CEO of BankiFi Americas, remarked:
“I’ve been following BankiFi’s incredible success in partnering with financial institutions to serve SMBs in the U.K., and realized the importance of enabling a comprehensive open cash management solution for financial institutions and their SMBs within the U.S. I’m delighted to take the reins at BankiFi U.S. and build on what the U.K. team is doing in terms of digitizing the critical small business workflows and embedding the solution within financial institutions’ digital channels, in what is certainly an exciting time for the sector.”
As noted in the update, BankiFi is “on a mission to help over 2 million SMBs, globally, by 2024 by partnering with banks and financial institutions to provide technology designed to make business banking better.”
BankiFi’s platform “enables financial institutions to provide a set of integrated services – accounting, invoicing and payments – designed around the processes SMB and trade customers use to run their business.”
It equips financial institutions “to become customer centric, rather than product centric – increasing their revenues (direct and through actionable insights) and reducing costs.”
BankiFi’s offices “are in Ohio, Manchester, Sydney and Antwerp.”