Revolv3 announced that Rosecliff Ventures and an angel investor have invested $4.5 million via a seed round in the recurring billing solutions provider.
Revolv3’s platform supports incremental profits for merchants by maximizing cards on file settlement rates for recurring billing transactions while also minimizing transaction attempts, thus doing away with extra transaction fees.
Revolv3 is reportedly led by Frank Arellano, who brings over 20 years of “proven” success blending “visionary” insight and strategizing international change initiatives, particularly in the subscription billing sector.
Arellano was recently working as VP – Business Operations at Experian Consumer Services, where he supervised more than half of a billion-dollar portfolio of subscription billing products.
Frank Arellano, Founder of Revolv3, said:
“The common thread in the subscription billing industry is that merchants don’t have time or resources to focus on improving their recurring billing payment capture. So we developed an easy to use platform that does all the work for them, resulting in incremental revenue while reducing card processing fees.”
Revolv3’s recurring billing platform is an intuitive, more agile solution for digital commerce merchants providing subscription billing solutions.
It encourages approvals by minimizing the incentive for multiple transaction attempts, so the merchant is just charged for successful charge attempts, and never failures.
According to Visa and Mastercard in a July 2021 update, an average of 15% of recurring payments are declined and for some industry segments that rate may be as high as 30%.
The Revolv3 platform has been designed to maximize recurring billing payment captures by identifying and analyzing data used by each bank card processor and issuer in real-time to optimize recurring and recycled attempts, resulting in improved payment capture rates by as much as 14%.
For developers, Revolv3’s machine learning backend is configurable within the platform through the portal or the APIs and is developed for the level of customization and granularity needed to effectively manage subscription billing payment capture and support e-commerce merchants as they scale and optimize their subscription business.
Plans for this latest investment reportedly include further building out the platform for enhanced features and expanding the scope of the product roadmap.
Some of the features include network and payment processor data optimization, intelligent payment and processor routing, improved platform security and payment network compliance, virtual wallets, accounting systems, digital commerce platforms and CRM integrations.
Rosecliff Ventures mainly invests in fast-growing firms creating disruptive technologies in the financial, healthcare, consumer, and software sectors.
Michael Caso, Rosecliff Ventures Managing Partner, said:
“Revolv3 brings value to the merchant with their developing technologies, driving revenue with improved card-on-file payment capture. We’re excited about Revolv3’s growth opportunities and believe in this team.”