Investor’s Business Daily, MarketWatch Publish List of Most Trusted Financial Services Firms. Where are the Fintechs?

Investor’s Business Daily and MarketWatch, two financial publications, have published a list of the most trusted financial companies without a single Fintech being recognized.

According to IBD, Marketwatch, the best of the lot went it comes to consumer trust are as follows:

  1. USAA: Auto Insurance
  2. Vanguard: ETF/Fund Companies
  3. Primerica: Life Insurance
  4. Fidelity Investments: ETF/Fund Companies
  5. Vanguard Brokerage: Online Brokers
  6. AllianceBernstein: ETF/Fund Companies
  7. USAA: Home Insurance
  8. American Express: Credit Card
  9. Discover: Credit Card
  10. Fidelity Wealth Management: Wealth Managers
  11. JPMorgan Funds: ETF/Fund Companies
  12. AIG: Home Insurance
  13. Charles Schwab: ETF/Fund Companies
  14. Fidelity: Online Brokers
  15. Schwab Private Client: Wealth Managers
  16. Ameriprise Financial: Wealth Managers
  17. Charles Schwab: Online Brokers
  18. TD Ameritrade: Online Brokers
  19. New York Life: Life Insurance
  20. USAA: ETF/Fund Companies
  21. State Farm Insurance: Auto Insurance
  22. State Farm Insurance: Home Insurance
  23. Progressive: Home Insurance
  24. Geico Insurance: Auto Insurance
  25. Wells Fargo Advantage Funds: ETF/Fund Companies

Susan Warfel, managing editor of IBD, commented:

“When it comes to financial services, people are looking to companies that they can trust. The Top 25 Most Trusted Financial Companies list is a critical resource for investors, with independent results that reflect the feelings of everyday customers.”

But where are the Fintechs? Perhaps they do not qualify (yet)? Or maybe the polled audience is not Fintech inclined?

IBD said that they surveyed IBD subscribers, the Wall Street Journal’s Opinion Leaders Panel, and their polling partner TechnoMetrica’s consumer network.

Compare the IBD/MarketWatch survey to the UK’s Competition and Markets Authority (CMA) which recently reported that the top banks were the purely digital onesStarling Bank and Monzo. Maybe the US is simply behind the Brits.

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