Maxio, the provider of billing and revenue management solutions for high growth software-as-a-service (SaaS) businesses, announced that it will unveil its integrated financial operations offering at SaaStr 2022, which is described as “the world’s #1 cloud gathering.”
Maxio’s new solution “provides a single point of truth for all SaaS billing and finops needs and is designed to eliminate complexity, break down data silos, and offer scalable support for today’s fast-growing SaaS brands.”
Maxio’s presence at SaaStr will “give industry leaders a front-row look at the new company, which was unveiled in April 2022 to unlock the next stage of growth for SaaS businesses.”
Following Battery Ventures’ $150 million growth equity investment and merger of industry leaders SaaSOptics and Chargify, Maxio’s one-stop solution is already “trusted by more than 2,300 customers worldwide to manage over $10 billion in annual recurring revenues.”
Maxio’s platform “offers access via single sign-on to all of a company’s data and subscription management intelligence, enabling leaders to move faster and make smarter decisions as they grow their SaaS businesses.”
With a frictionless user interface, Maxio “gives decision-makers at all levels instant access to the information, tools, and analytics they need to fuel growth and drive their monetization strategy, including subscription management, billing, revenue and expense recognition, and SaaS metrics.”
Maxio CEO Randy Wootton said:
“Today’s SaaS companies are faced with an impossible choice: Use agile systems that give them the flexibility they need in the early days, or use more rigid systems that will be able to handle the complexity of their go-to-market strategy as they continue to grow. With Maxio, SaaS companies don’t have to choose. Maxio strikes the right balance between agility and complexity at every stage of a company’s growth.”
Combining all financial operations and billing capabilities into an integrated platform with seamless connectivity to a rich ecosystem of third-party SaaS services, Maxio empowers business leaders “to flexibly manage product-led, sales-led, or hybrid go-to-market strategies.”
Users also get instant access “to investor-grade financial reports and SaaS metrics, enabling them to shape more effective business strategies and clearly communicate results.”
In addition to introducing the Maxio platform at SaaStr 2022, CEO Randy Wootton and Market Intelligence Manager Andrea Wunderlich presented a session “on two critical mistakes to avoid when adopting a new go-to-market strategy.”
It was reportedly “held on Partner Stage C on Thursday, Sept. 15th at 10.30AM PDT.” Wootton shared “the power of both sales-led and product-led GTM strategies, and the need for leaders to understand the impact of evolving their strategy.”