Forter, the Trust Platform for E-Commerce, Appoints Tech Exec Eran Vanounou as CTO

Forter, the Trust Platform for digital commerce, announced the appointment of Eran Vanounou as chief technology officer (CTO) “to lead the company’s next stage of product development and innovation.”

In this role, Eran will “oversee Forter’s data, precision and engineering teams.”

Vanounou’s appointment further “deepens Forter’s leadership bench following Sharda Caro Del Castillo and Scott Schenkel joining the company’s board of directors.”

Vanounou brings “over 25 years of technical development, analytics and enterprise software experience to Forter.”

Prior to this role, Vanounou served “as CEO of Varada, a big data analytics startup, where he led the company to its successful acquisition by Starburst.” Prior to Varada, Eran served “as LivePerson’s CTO [NASDAQ: LPSN] and before that he led product and engineering teams at companies such as Sun Microsystems, Oracle and NICE Systems.”

Vanounou said:

“Forter’s well established leadership in the digital commerce space is indisputable. I’m thrilled to join such a seasoned team that has reshaped how businesses think about trust in digital commerce, and using its deep understanding of identity to fight fraud, delight customers and operate at scale.”

Michael Reitblat, CEO and co-founder, Forter, said:

“Eran’s expertise in leading high-performing teams will be critical as we double down on our commitment to product excellence. We invest heavily in innovation and Eran will help ensure our portfolio stays ahead of fraudsters and at the forefront of our market.”

Vanounou will “take the place of Forter’s former CTO Iftah Gideoni, who is retiring.”

As noted in the update, Forter is “the Trust Platform for digital commerce.”

They claim to “make accurate, instant assessments of trustworthiness across every step of the buying journey.” Their ability “to isolate fraud and protect consumers is why Nordstrom, Sephora, Instacart, Adobe, Priceline and leaders across industries have trusted us to process more than $500 billion in transactions.”

Their deep understanding of identity and use of automation “helps businesses prevent fraud, maximize revenue and deliver superior experiences for their consumers.”

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