Karma, the fintech app that helps shoppers get what they want at the lowest price by scanning for coupons and getting price drop notifications, announced the launch of its innovative payment feature, Pay with Karma.
The new embedded checkout “gives shoppers a simplified, one-swipe purchase point across different retailers with multiple payment options.” When paying with Karma, online shoppers get “the best deal available for their favorite items as they enjoy an easy and secure checkout.”
Powered by top global payment providers such as Stripe, combined with proprietary technology, Pay with Karma “features several different flexible payment options, including credit and debit cards, Apple Pay, Google Pay, and interest-free installment plans.”
Once payment details are updated on the Karma platform, users “no longer need to share their information with multiple shops and websites.”
Jonathan Friedman, co-founder and CEO of Karma, said:
“The launch of Pay with Karma demonstrates our commitment to transforming the online shopping experience. For the first time, online shoppers will be able to shop their favorite stores with a single pay point while also getting the lowest price possible. We are also giving shoppers more choices in their payments with the introduction of a buy now, pay later option, one of the most popular payment choices for Gen Z shoppers. We are proud to drive the future of online shopping.”
Karma will “reveal its new branding and Pay with Karma feature with a multi-channel, multi-market advertising, and a first-of-its-kind influencer campaign.”
Following the world premiere of Karma’s first broadcast commercial on Karma’s YouTube page on October 17th, 2022, “some of the world’s biggest influencers from YouTube, TikTok, and Instagram will give genuine reviews for the commercial as if it was a TV series or a full-time feature film.” The campaign will “run across digital, social media, influencer marketing, and affiliate marketing channels.”
Mor Pesso Eblagon, CMO at Karma, said:
“Karma allows you to save whatever from wherever get price drops updates and pay the lowest price ever. Single. Time. We are all about creativity, so our new commercial was part of a whole “review campaign’ – for the first time, more than 50 big influencers are going to give a genuine review and react to our commercial as if it’s a tv show or a movie.”
As noted in the update, Karma is “an easy-to-use AI shopping tool that powers an automated smart shopping experience on users’ laptops or smartphones to save them time and money. Following a simple free download, users start their online shopping journey.”
Karma lets you “save items from any brand to one wishlist and get real-time back/out-of-stock and price drops alerts.” It also “automatically integrates and applies valid discount offers, coupons, and cash-back rebates from its 100K+ retail partners.”