MoneyLion Teams Up with NFL Player to Address Financial Literacy Gap

MoneyLion Inc. (NYSE: ML), the “go-to” destination for financial content, products and advice, announced it launched MoneyLion University (MLU) as part of a financial literacy initiative aimed at “filling a gap in money education across the United States.”

MoneyLion has partnered with NFL player and University of Pennsylvania (UPenn) Lecturer, Brandon Copeland, “to bring a compelling curriculum centered around real-world money education and skills to consumers nationwide.”

According to FINRA Investor Education Foundation’s National Financial Capability Study, financial education matters “as respondents with higher financial literacy were more likely to make ends meet than those with lower financial literacy.”

They spent less than their income (53% vs. 35%) and “set aside three months’ worth of emergency funds at higher levels (65% vs. 42%).” The launch of MLU is “one of the many ways MoneyLion is helping to transform and modernize how we teach students – and beyond – how to make smart decisions with their money.”

MLU will “fill in the current education gaps, bringing premium ‘edutainment’ to customers in a way that has never been done before.”

Understanding how customers want to consume content, the company will “kick off MLU with Copeland, otherwise known as “Professor Cope” and newly minted Dean of MLU.”

Dean Cope will “take content from his college-accredited course “Life 101” and with the power of MoneyLion’s media division, bring a premium, social-first version of his curriculum to audiences around the country on topics such as budgeting, planning for retirement, gross income, building credit, investing and understanding financial inequities.”

MLU courses will be “made available to MoneyLion users in long-form and short-form videos.”

Throughout the semester starting in January 2023, MLU will also “hold monthly live stream webinars on MoneyLion’s mobile app with Professor Cope and high-profile guests, covering lifestyle and money topics.”

Dee Choubey, Co-Founder and CEO of MoneyLion, stated:

“The financial literacy gap is a huge problem for students nationally and we’re proud to have Dean Copeland join forces with us to help fill this need. Traditionally, simple money skills and lessons are not taught in schools. Through our partnerships and technology, we’re looking to fill that gap in a way never done before – via fun, engaging and informative content right at your fingertips. Our elevated mobile app feed and launch of MoneyLion University at the end of this year is the innovation needed to help us deliver on this promise. We want to reach our customers wherever they are in their financial journey and provide personalized content in the way they want it and where they want it.”

Dean Brandon Copeland remarked:

“Part of my life’s mission is to make financial literacy, personal finance and general money education fun, entertaining and more accessible. We often focus on stress-related issues not considering how some of those stressors are directly related to our financial situation. I want everyone to have the chance to reach financial confidence by taking control of their money through smart, intentional decisions. MoneyLion not only understands but shares this mission and together, we can help fill a giant void. Combining my UPenn curriculum with the creative minds that make the MoneyLion team special, we know we can bring the right content and information to millions of people in ways they’ve never seen before.”

For more details on this update, check here.

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