Zopa, Others Aim to Combat Cost of Living Challenge: 2025 Fintech Pledge

A Zopa-led coalition of Fintechs has joined to “combat the UK cost-of-living crisis.” Announced today, ten new members have been added to The 2025 Fintech Pledge or Pledge2025.org. The pledge, launched in September 2022, aims to drive 10 million consumer actions by 2025 that build up the financial resilience of UK consumers.

The ten new members include:

  • Rent reporting platform CreditLadder
  • Google Cloud
  • Savings platform Hargreaves Lansdown
  • Digital mortgage platform Koodoo
  • Financial well-being business LOQBOX
  • Home deposit builder app Nude
  • Money-saving app Snoop
  • Digital savings platform StepLadder
  • Digital greener bank Tandem Bank
  • The Money Charity

The Money Charity will co-design and deliver a program for their Financial well-being and Financial Education Workshops for people engaging with those who are worried about the impact of the fast-changing financial environment.

Zopa CEO Jaidev Janardana stated:

“With the UK facing an unprecedented cost-of-living crisis, households need to use every tool at their disposal to build long-term financial resilience. This industry pledge – the first of its kind – will unite a wide variety of companies in one goal of driving positive financial actions for millions living in the UK. We’re delighted to be working with a growing coalition of UK fintechs, their partners, and charities as we begin this journey.”

Innovate Finance CEO Janine Hurt said they are pleased to see UK Fintechs partnering with financial institutions to help through the cost-of-living crisis.

“It is imperative that the FinTech ecosystem works together to address these issues head on and secure a better future for consumers everywhere. The 2025 Fintech Pledge is a very positive step towards improving financial wellness and inclusion for all.”

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