Berlin’s AAZZUR, Channel Capital Enter Embedded Lending Partnership

Embedded finance integrator AAZZUR and alternative asset manager Channel Capital have formed “an embedded lending partnership.”

The multi-faceted partnership will “see AAZZUR supporting Channel’s digital SME lending strategy.”

Channel has invested significantly in “developing proprietary systems using APIs, Open Banking and cloud-based technologies to provide much-needed finance to small businesses.”

AAZZUR will “use its front-end expertise to build interfaces that can turn these systems into genuine lending products for the end-user.”

In turn, Channel will “provide capital for AAZZUR’s embedded lending products for SMEs via its digital lending offering.” This will “allow AAZZUR to increase its own offering for B2B clients with SME customers, providing them with a fast, efficient and frictionless funding experience.”

Philipp Buschmann, CEO, AAZZUR, said:

“I’ve been closely following Channel’s investments into the embedded lending space for a while now and I’m delighted we’ve been able to partner with them. Like us, Channel is committed to easy API integration and the provision of seamless B2B finance. I’m certain this partnership is going to be immensely mutually beneficial to both businesses, as we work together to improve the financial lives of both of our clients and their customers.”

Walter Gontarek, CEO of Channel, added:

“We’re delighted to be partnering with AAZZUR to provide vital funding to SMEs. Our combined expertise and shared desire to break down existing barriers to business means we’re well placed to make a real difference to small business, while providing compelling investment opportunities for our clients.”

Berlin-based AAZZUR “enables companies to create an entirely new mobile banking app from scratch or enhance their existing offering within just weeks thanks to its modular smart banking platform.”

Its embeddable Smart Finance Blocks “means clients can make their customers’ financial lives better via embedded wealth management services, budgeting tools, insurance, carbon offset programs and more.”

The announcement is one of “a raft of recent partnerships sealed by AAZZUR, with other new partners including Railsbank and additiv.”

As noted in the update,  Channel claims it “delivers better financial results for its partners and their B2B clients with non-dilutive capital.”

Over 15 years, its asset management unit “has managed over $20 billion of credit assets including loans, working capital facilities, and securities, as an FCA-authorized and regulated asset manager and is increasingly focused on funding-as-a-service and embedded finance.”

Fintech “levelled the playing field for finance.”

Now AAZZUR is “levelling the playing field for corporates and startups that want to launch or embed fintech into their digital propositions.” They’re an embedded finance integrator “on a mission to radically reduce the cost of entry and accelerate route to revenue for non-fintechs.”

They’ve brought fintechs “such as Wise, railsr and treezor onto their platform, “meaning non-fintechs can access [their] compliance-ready, complete techstack with just one integration.”

AAZZUR launched in 2017, “with offices in Berlin, and headquartered in the UK.”

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