Paymob, the omnichannel payments facilitator in MENAP, embarked on the next phase of its regional expansion in the UAE market.
This step marks “an important milestone in Paymob’s global growth plans, fueled by recent Series B funding led by PayPal Ventures.” Paymob plans “to make a sizeable investment in the U.A.E. market over the next three years.”
The expansion into the U.A.E. market will “serve to empower small and medium enterprises (SMEs) and microbusinesses across the seven Emirates, with best-in-class digital payments solutions that drive growth in the digital economy.”
Islam Shawky, CEO and Co-founder of Paymob, said:
“The U.A.E. is a dynamic ecosystem that fosters entrepreneurship and innovation, largely enabled by tremendous support from the public sector. There are currently over 400,000 businesses in the U.A.E., 61% of which are microbusinesses and 38% are SMEs. We see a massive opportunity to serve this market segment and our goal over the next three years is to empower 15% of those merchants with the latest payment technologies to fuel their growth and further digitize the economy.”
Paymob has “appointed seasoned Emirati financial services professional, Omar Haddad as its General Manager for the G.C.C. based in the U.A.E., who will grow and lead a team of over 150 employees in the market.”
The company plans “to play an active role in mentoring the next generation of Emirati financial technology leaders by supporting Emiratization initiatives across the nation.”
As a key player in the digital payments space in MENAP, Paymob “serves over 16.5 million registered users on its infrastructure railways for mobile wallets.”
The company “offers the most comprehensive payments infrastructure in MENAP which includes over 40 online and in-store payment methods via its gateway, point of sale (POS), and Paymob app.”
The company “holds 87% market share of mobile wallets processed volumes in Egypt.”
In 2021, Paymob partnered Mastercard “to offer Egypt’s first ‘Tap-on-Phone’ contactless payments acceptance solution which enables merchants of all sizes, including SMEs and microbusinesses, to accept payments on their mobile devices.” The company plans “to roll out this offering in the U.A.E. in 2023.”
Paymob aims “to make the process of growing any size business in the digital economy simple, seamless and agile, while delivering a frictionless customer experience and cutting-edge products to over 150,000 merchants.”
