Nationwide announced a partnership with Human API, a health data platform, to improve the life insurance buying experience “by maximizing the use of digital health data to accelerate the underwriting process.”
Human API’s Health Intelligence Platform “connects electronic health data from thousands of sources in the US, servicing millions of Americans.” This platform “enables Nationwide to rapidly acquire consumer’s rich, digital health data and eliminate the need to wait weeks for labs or exams.”
Human API and Nationwide “built a fully integrated process where only HIPAA-compliant health data that the applicant has agreed to release is automatically ordered and delivered.”
Using digital health data instead of traditional attending physician statements, labs, and exams during underwriting is “especially attractive to those who may have previously put off buying life insurance due to the cumbersome process.”
Lee Fluharty, Chief Underwriter for Nationwide’s life insurance business, said:
“Nationwide and Human API are committed to a customer-centric experience that delivers fast and transparent life insurance to the consumer. By obtaining an applicant’s medical history in a digital format, we start providing value to them before a policy is even issued in the form of a faster, smoother process.”
Human API believes the future is “moving towards digital data and processes and consumers expect these experiences.”
Andrei Pop, CEO of Human API, remarked:
“Our platform allows insurers to capitalize on the availability of digital medical data, using this data to shape their life insurance application process into a smooth, end-to-end digital experience for their consumers, previously unattainable with manual processes. We are thrilled to be working with Nationwide to redefine the life insurance buying process for their consumers.”
As noted in the update, Human API’s Health Intelligence Platform “connects and converts health data into actionable intelligence that accelerates underwriting, improves placement rates, and creates better customer experiences.”
The company’s platform is “powered by a robust and comprehensive data network which includes access to electronic health records (EHR) networks, health information exchanges (HIEs), patient portals, and traditional APS retrieval partners.”
Coupled with smart evidence orchestration capabilities that optimize for the best data retrieval paths and a reporting engine that presents useful information to underwriters at the right time, Human API’s solution is “helping leading carriers easily access and use health data to transform underwriting and customer experiences.”
As covered, Nationwide, a Fortune 100 company based in Columbus, Ohio, is “one of the largest and strongest diversified insurance and financial services organizations in the United States.”
Human API’s Health Intelligence Platform “connects electronic health data from thousands of sources in the US, servicing millions of Americans.” This platform “enables Nationwide to rapidly acquire consumer’s rich, digital health data and eliminate the need to wait weeks for labs or exams.”
Human API and Nationwide “built a fully integrated process where only HIPAA-compliant health data that the applicant has agreed to release is automatically ordered and delivered.”
Using digital health data instead of traditional attending physician statements, labs, and exams during underwriting is “especially attractive to those who may have previously put off buying life insurance due to the cumbersome process.”