Engage People, which claims to be the only loyalty network that enables program members to pay with points (PwP) directly at checkout, announced it is partnering with Velocity Logic, a reward technology company, “to allow bp retail consumers to use their loyalty and rewards points at the pump.”
bp consumers will have the option “to use their credit card rewards balance to receive rewards on gas across bp’s approximately 6,600 locations in North America.”
The program will “allow customers to save 10, 25 or 50 cents per gallon, and the best redemption option will be presented at checkout.”
Jonathan Silver, CEO of Engage People, said:
“We’re thrilled to announce our partnership with Velocity Logic. Consumers can use their points to discount the cost of filling up, and by offering more flexibility and convenience, bp will foster an even better overall experience. We’re looking forward to working with Velocity Logic to provide consumers with more purchasing power at the pump.”
Velocity Logic “offers partner redemption, cloud loyalty, onsite enrollment, and a rewards suite to support convenience store operators, energy companies, general retailers, and restaurants.”
Velocity Logic is the only company in the fuel industry that can provide management of multiple programs and loyalty reward stacking from the cloud.”
Vik Mehta, Head of Sales at Velocity Logic, said the company is extremely excited “to integrate with Engage People and provide an opportunity for consumers to reduce the price at the pump with retail customers.”
“The partnership with Engage People opens the door for consumers looking for savings on everyday purchases like fuel. Connecting Engage with our partner redemption platform and loyalty cloud creates a great user experience and an opportunity to create a loyal customer.”
Len Covello, CTO at Engage People, said the collaboration with Velocity Logic “represents a powerful integration of two trusted technologies with both the consumer and fuel retailers in mind.”
He stated:
“Our partnership with Velocity will give consumers an option to redeem their loyalty points on a common, everyday purchase, which is another important step in broadening the adoption of points as an alternative currency. At the same time, fuel retailers can offer a simple, frictionless experience at the point of sale, which helps promote deeper engagement and brand affinity among customers.”