WooCommerce B2B Stores May Add BNPL Options within E-Commerce Checkout via Kriya Payments Plug-in

WooCommerce B2B stores can now easily add business buy now, pay later options within their eCommerce checkout thanks to the Kriya Payments plug-in.

As our planet sets off on another orbit, it is natural for our minds “to gravitate towards a lull of self-reflection on the year passed before we feverishly go about setting future goals.”

The Kriya team (previously MarketFinance) asks, “How many of us are guilty of ardently making self-promises, and enthusiastically re-starting gym memberships for the “new year, new me” metamorphosis ahead?”

Just like in our personal lives, in business we “have finite resources to achieve our goals and can maximise impact by pursuing low effort, high impact solutions.”

In the context of B2B e-commerce payments, if you are looking “for a low effort, high impact solution to help meet your business goals then look no further than Kriya Payments.”

In simple terms B2B buy now, pay later (also referred to as BNPL) is “a form of trade credit. Essentially, customers can make a purchase instantly but don’t have to pay for it until a later date.”

It is “estimated that approximately 30% of B2B trade takes place on credit terms, with the US Federal Reserve System considering it ‘the most important form of short-term finance for firms’.”

B2B BNPL is “a safe and simple way to use trade credit online – it enhances the offline process to create advantages for merchants and their business buyers.”

Benefits of B2B BNPL to merchants

Offer more customers the option to pay later

Kriya’s merchant data shows “that Average Order Value is on average 3x higher for credit customers compared to customers that pay upfront – with ~90% approval rates we can help to convert cash accounts into credit account customers.”

Get paid upfront to invest in growth

Frost & Sullivan research “shows B2B sellers can increase revenue by 25-35% if payment is received upfront and invested in strategic growth activities.”

Outsource the credit risk

Especially in the current challenging macroeconomic climate, “by outsourcing credit risk to a lending expert businesses can focus on growth rather than worrying about chasing for late payments or having to worry about unpaid invoices falling into bad debt.”

Benefits of B2B BNPL to buyers

Seamless process with credit decision in seconds

BNPL for businesses is “a solution that matches customer expectations.”

More than half of businesses surveyed by Digital 360 survey responded “that slow or lengthy approval for payment terms (trade credit) would be the top reason to change to another supplier.”

Increased spending power

Kriya merchant data shows “that on average buyers receive 40% more credit through Kriya as compared against supplier provided credit lines.”

More flexible payment terms

82% of B2B Buyers “would choose a vendor over others if that vendor offered 30, 60, or 90 day payment terms at checkout. Buy Now Pay Later gives buyers the ability to pay on all of these or even longer terms e.g. instalments over 12 months.”

Low Effort: WooCommerce Extension

The latest Embedded Finance Index 2022 research shows “that 95% of B2B e-commerce firms that have not yet adopted Embedded Finance plan to do so in just over 3 years.”

With their e-commerce plug-ins, businesses “can be up and running within hours so there is no need to delay and instead you can reap the benefits of B2B BNPL here and now.”

WooCommerce store owners who wish “to add B2B buy now, pay later options for their buyers within their e-commerce checkout can login to their store, and connect the plug-in using an API key.”

The implementation process is “designed to be as simple and easy as possible and can all be set up in only 2 minutes – how about that for a low effort implementation;”


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